Event timings are as follows:
§ Tuesday, 14 April
2026: 12:00 – 20:00 (Brasilia Time)
§ Wednesday, 15 April
2026: 12:00 – 20:00 (Brasilia Time)
§
Thursday, 16 April
2026: 12:00 – 18:00 (Brasilia Time)
The event will take place at Expo Center Norte, São Paulo.
A Global Stage for Tourism Innovation, Business and Growth
WTM Latin
America is far more than a mere exhibition. It has positioned itself as a strategic nexus for business opportunities —
enabling destinations, tour operators, technology providers and service
innovators to expand market reach, formally network with key decision‑makers,
and unlock lucrative partnerships in tourism’s fastest‑growing regions.
Professionals participating in the 2026 edition represent the full breadth of the travel ecosystem: from online travel agencies, destination management companies (DMCs) and airlines, to hospitality brands, cruise firms, technology innovators and specialised niche players.
The event’s
visitor profile highlights its global pull and industry
relevance — drawing influential travel professionals and key
buyers who come prepared to negotiate, invest and build long‑term
collaborations.
Exhibitor Showcase: World‑Class Travel Brands Under One Roof
The event will feature a variety of exhibitors spanning multiple continents, from leading tour operators and destination marketing organisations to tech innovators and service providers. This broad range of exhibitors ensures that professionals attending will find everything they need to stay ahead of market trends, identify new opportunities, and form powerful partnerships that will shape the future of the global tourism industry.
Among the confirmed exhibitors are some of the most
dynamic organisations shaping travel today.
|
Exhibitor / Company |
Profile & Specialist Service |
|
Barbados
Tourism Marketing Inc |
Promotes Barbados as a premium Caribbean destination with immersive
experiences for a diverse range of travellers, from foodies to digital
nomads. |
|
CORIS Brasil Turismo Viagens e Assistência
Internacional |
Offers integrated travel solutions including insurance coverage across
leisure, business, and sports tourism sectors. |
|
Sette
Colli Travel |
Turkey‑based DMC delivering bespoke tours, group travel programmes and
cultural experiences with tailored services. |
|
Sakura
Consolidadora |
Established Brazilian travel service provider with air tickets, hotel
bookings and travel support solutions. |
|
Sicily
by Car |
European car rental specialist ensuring mobility solutions for tourism
and corporate travel. |
|
Abbey
– The Destination Experts |
UK & Ireland‑focused group travel and luxury service provider. |
|
Activa
Travel Service |
Egyptian travel expert offering cultural tours, Nile cruises, and MICE
solutions. |
|
Adobe Rent a Car (Costa Rica) |
Costa Rican car rental brand catering to diverse travel categories
including adventure tourism and weddings. |
|
Abtour
Viajes |
Uruguayan inbound tourism operator with a strong local reputation. |
|
ACTIV’ TRAVEL Morocco |
Moroccan DMC delivering tailor‑made incentives, group events and business
travel solutions. |
Association Power: Driving Industry Representation and Advocacy
These associations bring forward strategic insights, offer critical support to local tourism sectors, and create valuable networking opportunities for exhibitors and visitors alike. They are integral in shaping the direction of the travel industry through advocacy, policy change, education, and thought leadership. Their participation at WTM Latin America ensures that responsible tourism, inclusivity, and sustainability remain at the forefront of the industry’s development.
WTM Latin America amplifies voices from leading
tourism associations that empower destinations and travel businesses across multiple markets:
|
Association Partner |
Core Role in Tourism |
|
ABETA |
Drives nature tourism excellence in Brazil. |
|
ABIH |
National hotel industry champion with 88‑year legacy. |
|
ABRAFRO |
Champions Afro‑centred representation in travel. |
|
ATTA |
Global ecotourism and adventure tourism advocate. |
|
BRAZTOA |
Unites Brazil’s top tour operators for market growth. |
|
FBHA |
Represents hundreds of thousands of companies in hospitality and food
sectors. |
|
IGLTA |
Worldwide LGBTQ+ travel association connecting travellers with inclusive
destinations. |
|
UNEDESTINOS |
Destination promoters offering research, training, and business
intelligence. |
|
VBRATA |
Promotes Brazil tourism in the UK and Europe. |
Media Partners: Connecting the World with Travel Stories
Media partners form the backbone of tourism
storytelling at WTM Latin America. These include influential voices such
as:
§
Latam Notícias — dynamic tourism news portal.
§
Panrotas — established travel industry media with deep market insights.
§
Mercado &
Eventos — real‑time trade fair coverage and promotional
tools.
§
Travel2Latam — trilingual tourism news hub with millions of readers.
§
Viagens S/A — travel magazine offering cutting‑edge tourism trends.
Their extensive coverage amplifies the reach of
exhibitors and associations, connecting them with global audiences and industry
stakeholders long after the show ends.
Innovation, Knowledge Sharing and Sustainability Leadership
WTM Latin
America’s 2026 programme extends beyond exhibitions, offering conference sessions, speed networking, thought‑leadership
discussions and workshops designed to unpack key trends,
consumer behaviour shifts and cutting‑edge strategies.
In addition, the
launch of the WTM Ministers’ Summit —
dedicated to responsible and regenerative tourism — advances industry dialogue
on sustainable tourism policies and shared challenges across Latin America and
beyond.
Networking, Deals and Growth Engine
WTM Latin
America’s role is not merely informational — it is transactional and
transformational. Past editions have connected more than 32,000 professionals and nearly 837 exhibitors from nearly 50
countries, offering unparalleled networking and deal‑making opportunities.
For attendees, the experience encompasses not just
meeting current partners but forging long‑term relationships that shape tourism
strategy, product development, technology adoption and destination branding
across the global market.
Tags: sustainable tourism global market WTM Latin America
