In a high-profile demonstration of Accor commitment to UAE and the wider Middle East, Group Chairman and CEO Sébastien Bazin travelled from Paris to Dubai yesterday. The visit included top-level diplomatic meetings and direct engagement with the group’s regional workforce amidst ongoing geopolitical shifts in the region.
A central highlight of the visit was a meeting with HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum,
Crown Prince of Dubai, Deputy Prime Minister, and Minister of Defence of the UAE. The
discussions focused on Dubai’s strategic tourism initiatives and its continued
status as a premier destination for international hospitality investment.
Writing on LinkedIn, HH Sheikh Hamdan bin Mohammed
bin Rashid Al Maktoum stated: “I met with Sébastien Bazin,
Chairman and CEO of Accor Group, one of the world’s leading hospitality and
hotel management companies. We discussed Dubai’s projects and initiatives that
have helped position it among the world’s leading tourism destinations and one
of the most attractive markets for international investment.”
Solidarity and
Internal Resilience
Beyond state-level discussions, Bazin’s itinerary focused heavily on
internal morale and operational support. Highlighting the “people-first” nature
of the Accor commitment to UAE, the CEO hosted a special iftar
gathering at 25hours Hotel Dubai One Central.
The event brought together Accor’s General Managers and “Corporate
Heartists”—the group’s internal term for its dedicated employees. Amidst the
current regional unrest, Bazin utilised the gathering to foster a sense of
togetherness and to offer a clear reminder that the group’s commitment to its
people and regional operations remains unwavering.
Strategic
Long-Term Vision
The visit serves as a quiet but firm message to the global travel industry
regarding the resilience of the Dubai market. By maintaining a physical
presence on the ground and engaging directly with leadership, Accor reinforces its position as a key stakeholder
in the UAE’s tourism ecosystem.
Industry analysts view Bazin’s Paris-to-Dubai journey as a critical gesture
of solidarity. As the regional landscape evolves, the emphasis on collective
navigation, supported by executive-level resilience, remains a cornerstone of
the Accor commitment to UAE.
The visit concludes with a reinforced outlook for Accor’s development
pipeline in the Emirates, underpinned by the strong relationship between the
hospitality giant and the UAE’s ministerial leadership.

