ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Πέμπτη 19 Μαρτίου 2026

2026 International Ski Travel Market in Austria’s Lech Zurs, A Premier Event for Ski Tourism Professionals to Network, Collaborate, and Explore New Business Opportunities in the Stunning Dolomite

The International Ski Travel Market (ISTM) stands as a dynamic hub, bringing together leading mountain travel suppliers and buyers from across Europe and beyond. This prestigious annual event offers more than just business opportunities; it creates an environment that inspires, connects, and elevates your business in the most stunning mountain surroundings.

Set to take place from 22nd to 24th March 2026 in the renowned Lech ZürsAustria. The event will provide a unique opportunity to network with key industry players, forge meaningful partnerships, and discover new possibilities in the ski tourism market. With a blend of productive business sessions and an atmosphere that makes you forget you’re at a B2B trade event, ISTM is the ideal place to take your business and career to new heights.

Discover the Slopes and the Atmosphere

ISTM provides a special opportunity for attendees to explore the slopes before diving into their appointments. This event kicks off on Sunday, 14th June, when arrivals take place, and participants have the chance to check in and familiarize themselves with the beautiful surroundings. The weekend leading up to the main event is designed for relaxation, allowing attendees to enjoy the atmosphere and get ready for the intense business sessions ahead.

Arriving early gives participants the chance to soak in the crisp mountain air, enjoy the scenic views, and engage with fellow attendees informally. The weekend is a perfect opportunity to explore the area, unwind, and mentally prepare for the whirlwind of meetings and appointments that will follow.

Engage in Productive Business Sessions

The core of ISTM revolves around a series of pre-scheduled meetings designed to maximize networking opportunities and foster valuable partnerships. These meetings are meticulously planned to give each participant the chance to connect with potential partners and clients. With up to 28 meetings scheduled across two intense days, attendees are guaranteed a busy but productive schedule.

The meetings are designed to be efficient and impactful. Each session provides an opportunity to discuss business matters in detail, exchange ideas, and explore new possibilities. Attendees are provided with a slice of bread and water to keep them refreshed and focused throughout the day, ensuring that the meetings remain fruitful.nt

In addition to the structured appointments, there are ample networking breaks where participants can mingle and build relationships in a more relaxed setting. These breaks provide an invaluable opportunity to connect with industry peers, share insights, and discuss trends that shape the ski tourism market.

Networking and Socializing in a Relaxed Setting

While the business side of ISTM is crucial, the event is not all about meetings and appointments. There is also a strong focus on socializing and networking in an informal atmosphere. In the evenings, after a full day of meetings, participants can unwind and relax, often enjoying dinner together. These social events are vital for building stronger relationships in the industry.

Networking during ISTM goes beyond the boardroom. Attendees can connect with one another during après-ski activities, sharing stories of their day on the slopes or simply enjoying a drink at a nearby bar. This relaxed, friendly atmosphere helps break down barriers and fosters genuine connections, which are essential for long-term business success.

ISTM’s unique combination of business and leisure makes it an ideal event for professionals in the ski tourism industry. Whether you’re a buyer looking to discover new products or an exhibitor showcasing the latest innovations, the event provides a setting that encourages meaningful connections.

A Perfect Balance of Business and Leisure

One of the standout features of ISTM is its ability to blend work with leisure seamlessly. The event is structured in such a way that attendees can immerse themselves in both professional and personal experiences. The opportunity to discover the slopes, attend business meetings, and socialize with industry peers creates a balanced experience that benefits both individual growth and professional networking.

After a morning full of meetings and appointments, attendees can take part in optional activities such as skiing or snowboarding, ensuring that they are not only productive but also enjoying their time in the mountains. The experience extends beyond the event, as participants get the chance to share memories and experiences with colleagues, creating bonds that last long after the event concludes.

A Unique Appointment System for Efficient Networking

ISTM’s innovative pre-scheduled appointment system is a key element of the event’s success. This system allows exhibitors and buyers to schedule meetings ahead of time, ensuring that all appointments are tailored to the specific needs and interests of the participants. The scheduling system helps attendees make the most of their time by ensuring that they meet with the right people, resulting in valuable and productive conversations.

The 28 scheduled meetings over the two days give attendees the chance to discuss important matters in depth, explore new business opportunities, and solidify partnerships. With a tight schedule, every moment at ISTM is an opportunity to make a significant impact, whether you’re a buyer looking for new destinations or an exhibitor presenting innovative products and services.

A Thriving Community of Industry Professionals

The community that attends ISTM is as important as the event itself. The gathering of exhibitors, buyers, and industry professionals creates an environment ripe for collaboration and growth. The networking breaks, optional activities, and socializing opportunities all contribute to creating an atmosphere where industry leaders can exchange ideas, brainstorm solutions to challenges, and inspire each other.

Whether it’s discussing new trends in the ski tourism industry, sharing experiences from the slopes, or simply catching up over a drink, ISTM fosters a sense of camaraderie among its attendees. This sense of community helps make the event not just a business opportunity but a personal experience that attendees look forward to year after year.

Exhibitors and Buyers: The Core of ISTM

The exhibitors and buyers at ISTM represent the diversity of the global ski tourism market. From ski resorts and tour operators to luxury chalets and travel services, ISTM brings together a wide range of professionals who are driving innovation and shaping the future of the ski industry.

While the names of the exhibitors and buyers are kept private, their role in ISTM cannot be overstated. The exhibitors showcase the best of the industry, from luxury accommodations to the latest equipment, while the buyers are key players who are looking for new products, services, and destinations to add to their offerings.

The event provides both exhibitors and buyers with the platform to meet face-to-face, discuss business opportunities, and establish lasting connections that benefit both parties. The combination of product showcases, meetings, and networking creates an environment where deals can be made, partnerships forged, and new ideas shared.

Role

Name

Company

ISTM Exhibitor

Lars A. Werner

Radisson

ISTM Exhibitor

Malcom Kerr

Bramble Ski

ISTM Exhibitor

Irmgard Huber

Lech Zürs

ISTM Buyer

Andy Castle

Ultimate Luxury Chalets

Sponsors: Essential Partners in Making ISTM a Success

Sponsors play a vital role in the success of ISTM, providing both financial and logistical support that allows the event to run smoothly. Through their involvement, sponsors help ensure that the event offers the best possible experience for attendees. Lech Zürs Arlberg, a major sponsor, represents one of the leading destinations in the ski tourism world, offering cutting-edge ski resorts and services that attract visitors from all over the globe.

Sponsors like these are essential for maintaining the high standards of the event, ensuring that it continues to be a valuable resource for professionals in the ski tourism industry. Their support allows ISTM to grow year after year, providing a dynamic platform where the future of ski tourism is shaped.

Partner/Sponsor

Sponsored Event/Item

Lech Zürs

Event Location

ARLBERG

Event Support

Why ISTM Is Essential for Ski Tourism Professionals

ISTM is more than just an event; it is a vital part of the ski tourism industry’s calendar. It provides professionals with the chance to meet, discuss, and collaborate in a setting that encourages both business and leisure. With the unique blend of scheduled appointments, optional activities, and informal social events, ISTM offers something for everyone involved in the industry.

Attendees leave ISTM with new business contacts, a deeper understanding of industry trends, and, most importantly, a renewed sense of connection with the ski tourism community. It is an event where business is done, relationships are built, and the future of the industry is shaped. Whether you’re attending for the first time or returning for another year, ISTM is the ultimate destination for ski tourism professionals looking to elevate their business and enjoy a unique experience in the mountains.

Conclusion

The International Ski  Travel Market is the perfect event for anyone involved in the ski tourism industry. With its unique combination of business-focused appointments, relaxed networking opportunities, and the chance to discover new destinations and experiences, ISTM is a must-attend event for professionals looking to grow their business, connect with industry leaders, and enjoy the stunning beauty of the Dolomites. Whether you’re an exhibitor, buyer, or industry peer, ISTM provides the platform to shape the future of ski tourism while enjoying everything that the slopes have to offer.

Image credit- istm.co

Tags:  International Ski Travel Market (ISTM) Lech ZürsAustria