It rolls out the domestic coastal marketing campaign this week to drive breaks to all seaside destinations on England’s Northwest coast.
The £1 million funded campaign, ‘All on England’s North West Coast’ spotlights the destinations, attractions, experiences and accommodation providers to boost demand for domestic breaks.
Minister for Tourism Stephanie Peacock MP said: “The government is committed to championing our regions and reminding people of the great destinations right on their doorstep.”
“VisitEngland’s campaign is a key example of the necessary innovation and partnership needed to ensure the success of our domestic tourism sector.”
Research from VisitEngland shows that coastal destinations have been seeing fewer visitors in recent years with numbers down 11% year-on-year.
VisitEngland Director Andrew Stokes said: “With warmer weather on the horizon now is the perfect time to consider booking a domestic break on England’s North West coast, boosting the economy and supporting jobs and local communities.”
VisitEngland is working with Tripadvisor and Local Visitor Economy Partnerships (LVEPs) Marketing Lancashire, Liverpool City Region Destination Partnership and Cumbria Tourism on the campaign.
It is which targets young families.
The digital campaign will run across VisitEngland and partners’ channels including on Instagram and Facebook, with Northwest coastal content ranging from short films, articles, interactive guides and coastal ‘show reels’.
There will also be content created by Olympian Greg Rutherford on trips to the region alongside radio ads featuring Greg and on Tripadvisor’s purpose-built hub.
To access the hub: www.tripadvisor.co.uk/northwestcoast
