Arrivals data shows that more than 400,000 UK visitors travelled to South Africa in 2025 – the strongest annual performance since the pandemic. The market recorded 11 percent year-on-year growth in December, underlining sustained momentum and continued recovery driven by robust demand from UK travellers.
The figures reflect strong confidence among UK travellers, underpinned by South Africa’s value for money, ease of travel and breadth of experiences, from wildlife and landscapes to culture, cuisine and city life.
Rachel Lewis, Acting Hub Head at South Africa Tourism, said: “It is fantastic to see the UK once again emerge as South Africa’s number one overseas market. The growth we saw throughout 2025 gave us quiet confidence that we could reclaim our number‑one spot – and we did. The Brits truly love South Africa. They return again and again, and it’s easy to understand why: the destination consistently delivers on value for money, warm hospitality, and an incredible diversity of experiences. We’re looking ahead to an outstanding 2026, and we want to thank the UK travel trade for their unwavering support. Your expertise and passion play a huge role in helping travellers discover so much of what South Africa has to offer. And of course, our partners on the ground continue to innovate and deliver exceptional experiences time and time again – giving you every reason to sell South Africa with confidence.”
Insights from South Africa Tourism’s UK departure survey data up to Q3 2025 show that first-time UK visitors increased by 16 percent in 2025, while repeat travel remains exceptionally strong, with a 24 percent rise in travellers who have visited South Africa more than nine times. Family travel is also growing, with visits from families with children under 18 up 12 percent compared to 2019 and 2024.
UK visitor spend increased by 9.5 percent, contributing 6.9 billion ZAR to the South African economy. The average length of stay remains steady at 13 nights, and more than 90 percent of visitors say they definitely plan to return.
Looking ahead, 2026 is expected to be another strong year for UK travel to South Africa, supported by major milestones and new developments. Highlights include the 100th anniversary of Kruger National Park, South Africa vs England Test matches, and a strengthened accommodation offering with openings such as South Africa’s first Club Med Beach & Safari resort, The Cape Town EDITION at the V&A Waterfront, and Taj Hotels’ debut safari lodges in the Greater Kruger.
Tags: UK visitors South Africa Rachel Lewis, South Africa Tourism
