It has lined up a series of training roadshows for up to 600 travel agents across the UK in association with key Asia Pacific travel and tourism suppliers.
It aims to boost Asia Pacific travel bookings further in the UK and Irish market as part of a big training programme.
The schedule kicks off next month:
PATA Roadshow Glasgow, 9 March 2026 – Citation Glasgow, 40 Wilson Street, Glasgow
PATA Roadshow Liverpool, 10 March 2026 – Corinthian Suite at Doubletree by Hilton Liverpool,
PATA Roadshow Leeds, 11 March 2026 – Revolucion de Cuba, Leeds
PATA Roadshow Birmingham, 12 March 2026 – Manahatta Temple Street, Birmingham
Each roadshow will follow the format of a speed-networking event where travel agents will meet with various suppliers from across the PATA region in short, 10-minute appointments.
The evening will include food, drinks, networking and prizes up for grabs from luxury hotel stays, goodie bags, wine and more.
Suppliers attending the roadshows include hotels and resorts, airlines, tourist boards, and travel representatives:
Angsana Velavaru, Dhawa Ihuru, Banyan Tree Vabbinfaru – Maldives
Bangkok Airways
Elephant Hills, Thailand
Etihad Airways
Far East Hospitality
Heritance AARAH Maldives
Hong Kong Tourism Board
Journey Beyond, Australia
Kimpton Maa Lai Bangkok and InterContinental Danang
Leisure Time Group New Zealand
LJR Consultancy (luxury hotel representative)
SALT Representation (Thailand hotel representative)
Singapore Tourism Board
Taiwan Tourism Board
Tourism Australia
Tourism Seychelles
TreeHouse Villas Yao Noi, Thailand
Betsie Barr, Marketing & Events Manager for PATA UK & Ireland said: “Trade engagement continues to grow, and this year we’re set to make PATA’s training events larger and more engaging.”
“We are excited to share all the new and exciting developments happening across the Pacific Asia region. Our expanded calendar of events will see us travel across the UK and Ireland, giving us the chance to connect with more agents than ever before.”
To register for free – www.pata.org.uk/events
Tags: PATA
