Japan’s Strategic Push to Attract More Canadian Tourists
The ACTA International Destination Conference plays a
crucial role in bringing together travel professionals to explore global
tourism trends, build partnerships, and showcase the world’s top travel
destinations. For Japan, this conference represents a major opportunity to
increase visibility in the Canadian market—one
of its most significant sources of inbound tourism. Canada ranks as the third-largest market for
Japanese tourism, with nearly 690,000 Canadians visiting
in 2025. The decision to host the conference is part of a broader strategy to
build on Japan’s growing popularity and position it as a must-visit destination
for Canadians.
With Canadian
travelers consistently showing interest in Japan’s unique cultural and natural
offerings, this conference provides an ideal platform to attract even more
visitors. By showcasing the country’s diverse destinations—from the neon lights
of Tokyo to the tranquil beauty of Kyoto—Japan will create new avenues for Canadian travel
agencies to develop exclusive travel products tailored to the needs and desires
of their clients.
Conference Highlights: Experience Japan Like Never Before
Set against the vibrant backdrop of Yokohama, the conference will offer delegates an array of immersive experiences designed to showcase the best of Japan. Destination inspections will take delegates beyond the usual tourist hotspots, allowing them to explore Japan’s lesser-known gems, such as the serene landscapes of Hokkaido, the cultural treasures of Kyoto, and the bustling urban energy of Osaka. These on-the-ground experiences will give Canadian travel professionals firsthand insights into Japan’s diverse tourism offerings, empowering them to create bespoke itineraries that cater to Canadian travelers’ interests.
In addition
to destination tours, the conference will feature educational seminars, business meetings,
and networking sessions. These activities will provide
delegates with the latest information on travel trends, emerging markets, and
industry innovations. Pre- and post-conference tours will
extend the experience, offering participants additional opportunities to
explore even more of Japan’s rich cultural landscape, and enhance their
understanding of its evolving tourism offerings.
Shaping the Future of Japan-Canada Travel Relations
Japan continues to see steady growth in Canadian arrivals, with tourism numbers showing no sign of slowing down. As the country solidifies its position as a global tourism player, hosting the ACTA International Destination Conference will be a key moment in its ongoing strategy to enhance its appeal in the Canadian market. Canada is already Japan’s third-largest inbound market after the United States and Australia, and 2025 data shows a marked increase in the number of Canadians traveling to Japan. By hosting this event, Japan seeks to not only strengthen its relationship with Canadian tourism professionals but also to deepen its foothold in one of the most important outbound travel markets.
The conference
will provide Canadian travel professionals with the tools and resources to
promote Japan to their clients, highlighting the diverse and unique experiences
that make Japan a compelling destination. By fostering stronger ties between Canadian travel
professionals and Japanese tourism stakeholders, the
conference will help to boost tourism from Canada for years to come.
Sponsorship Opportunities to Maximize Impact
As part of the event preparations, the Japan National Tourism Organization (JNTO) is offering a range of sponsorship packages for Japanese local authorities, destination marketing organizations (DMOs), and private-sector tourism stakeholders. These sponsorship opportunities allow Japanese tourism entities to showcase their offerings to a targeted group of influential Canadian travel professionals. Presentation slots, brand visibility through logo placements, and exposure at key conference events will further boost Japan’s tourism profile, ensuring that local businesses and attractions are well-represented.
For Canadian travel professionals, these sponsorships
provide unique opportunities to form partnerships with Japanese stakeholders
and access valuable content that will help shape future marketing and
promotional campaigns for Japanese destinations. By strengthening Japan’s ties
with key tourism players in Canada, the
conference will support the development of new travel products and itineraries
that showcase Japan’s unique charm and appeal.
Looking Ahead: Building a Lasting Legacy for Japan-Canada Tourism
The ACTA International Destination Conference in Yokohama marks a pivotal moment for Japan in its efforts to grow its tourism industry.
The event provides a unique opportunity for Canadian travel professionals to
build lasting relationships with Japanese tourism businesses, explore new
destinations, and craft innovative itineraries that will drive tourism growth.
Through continued collaboration, Japan hopes to
maintain its upward trajectory as a leading destination for Canadian travelers.
As tourism demand from Canada continues to rise, Japan’s proactive efforts to market its offerings will
ensure the country remains a top choice for Canadian travelers.
The ACTA conference will be a major stepping stone in
deepening Japan’s relationship with Canada, increasing
the number of Canadian visitors, and positioning Japan as one of the world’s most sought-after
travel destinations.
Conclusion
With the ACTA International Destination Conference set to
take place in Yokohama in 2026, Japan is
gearing up for an exciting new chapter in its tourism strategy. This landmark
event will bring together Canadian travel professionals and Japanese tourism leaders, offering a platform to
showcase the best of what Japan has to offer. Through collaborative
partnerships and strategic marketing, the conference will help boost Japan’s
tourism profile, foster stronger ties with Canada, and pave the
way for continued growth in the years ahead. As Japan prepares to host this
global gathering, it is clear that Canada will
continue to play an important role in Japan’s tourism future.
Tags: Japan 2026 ACTA International Destination Conference Yokohama
