Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Δευτέρα 16 Φεβρουαρίου 2026

What if a technology report knew your job?

Innovation & technology trends, guided by your role

A smarter way to read our biggest technology report of the year

One report, multiple paths.

This year’s Travel Innovation and Technology Trends 2026 adapts to your job, not the other way around. Choose your role and the report guides you through the most relevant insights, so you spend less time searching and more time acting. You can also explore the full report by chapter, jump straight to the topics you care about, or start with the executive summary.

Travel Innovation and Technology Trends 2026

Travelers are turning to AI as a starting point, businesses are embedding it into real workflows and agentic systems are beginning to act on behalf of both.

This report explores where this shift is already visible, where it is accelerating and why execution, not imagination, is becoming the decisive factor.