News in Brief: Seatrade Cruise News Latest Headlines

 

Back to the future with NCL reviving 'It's Different Out Here' Norwegian's new brand identity is inspired by its 1990s tagline. While the original was sultry, this one's playful. In common, the focus shifts from 'attractions' to the cruiser. Read full story

AmaWaterways brand refresh and 'Journeys That Move You' campaign 'Our rebrand reflects who we are today and where we are going,' CEO Catherine Powell said. Read full story Hein Erasmus joins Huna Totem in Caribbean operations Most recently, he led global port adventures and destination experiences at Disney Cruise Line. Read full story Early-stage expertise vital when building new ships, says Trevor Young Trevor Young, founder of Ocean Ventures Advisory, is emphasizing the critical early stages on newbuild projects. With nearly 30 years of experience in the cruise industry, Young advocates for evidence-based decision-making, disciplined innovation and integrated strategies to help owners navigate the complexities. Read full story

Seatrade Cruise Talks > In Conversation with MedCruise | with Laura Cimaglia > Cruise Pioneers Episode 11 | Ocean Conservation at Sea > Cruise Pioneers Episode 10 | Cutting Food Waste with Smart Tech > Cruise Pioneers Episode 8 | Toward Zero-Emission Cruising Along the Norwegian Coast Seatrade Cruise Review > Read the December 2025 issue Latest White Paper > Download Port Technology Report Latest Orderbook > Download Orderbook – December 2025

Arrivia acquires Bon Voyage Travel The combination brings together luxury cruise advisory expertise and scaled loyalty distribution. Bon Voyage President Ryan Hansen stays on. Read full story ECS and Cory Brothers working to boost cruise services in UK, Ireland The collaboration positions the two companies as a unified force in delivering comprehensive cruise services, addressing the evolving needs of the cruise industry in the UK and Ireland. Read full story New cruise destinations and the 'One Day - One Cruise' concept Five Senses Consulting's Ioannis Bras, a Seatrade Cruise Global ports & destinations ambassador, contributed this expert commentary. Read full story Victory's 'Grand Half Loop' arcs from Chicago to Jacksonville The 35-night voyage will cap the cruise line's 2026 Great Lakes season. Read full story Upcoming Seatrade Cruise Events Seatrade Cruise Global 13 - 16 April 2026. Miami Beach Convention Center. Miami Beach. FL. USA The international cruise industry event of the year is back! Hear the latest updates from across the industry and take part in discussions that will shape the future of cruising. Find out more › F&B@Sea 15 - 16 April 2026. Mana Wynwood Convention Center. Miami. FL. USA. The one-of-a-kind immersive F&B experience for the cruise industry. Meet visionary leaders, renowned chefs, and top mixologists who will unveil the latest trends and sustainable innovations transforming the industry. Find out more › Seatrade Cruise Med 16 - 17 September 2026. Las Palmas Cruise Port. Las Palmas. Spain. Seatrade Cruise Med is set to take place at the stunning new location of Las Palmas Cruise Port in Las Palmas, Spain. Join cruise professionals from the Mediterranean and adjoining seas as they come together to share ideas, forge new partnerships, and plan for the future of the cruise industry. Find out more ›

Australia’s Terra Nova Expeditions launches 2027-2028 programme Sailings will take place on the refurbished former RMS St Helena. Read full story Aurora Expeditions appoints global director of PR & communications Madeline Georgiadis brings experience from P&O Cruises Australia and Carnival Cruise Line Australia. Read full story Decker/Royal tapped for Seatrade Cruise Global, F&B@Sea 2026 The agency co-founded by Cathy Decker and Stacy Royal will support Seatrade Cruise across North America and the UK, alongside Miami-based communications consultant Michael Hicks. Read full story

​​MAVEKO names Marylise Trépanier BDM for North America The appointment supports MAVEKO's focus on delivering customised and operationally aligned F&B solutions for onboard and hospitality environments. Read full story StarCruises launches durian tasting experiences The initiative provides passengers with a deeper connection to the local flavors of Malaysia and Indonesia, enriching their time ashore and aboard Star Voyager. Read full story My First Cruise Connections: Amy Morris, CEO, Pop Up Global Amy Morris, CEO, Pop Up Global shares her cruise industry firsts. Read full story

APT Luxury Travel’s packages for Murray River cruises Australian Star is a replica of 19th-century paddlesteamers and has a 1907 wood-fired steam engine. Read full story Bookings open for Paspaley Pearl's 2026-2027 expeditions The season begins with six months in the Kimberley and continues with destinations in Papua New Guinea, Raja Ampat, Eastern Indonesia and Borneo. Read full story Experiencing Türkiye with insight and precision: A deeper journey with Tura Tura, which plays an active role in aligning destination delivery with global cruise standards, celebrates its 60th anniversary in 2026. Read full story

More Topics Covered by Seatrade Cruise News Food and Beverage Covering trends, menu designs, suppliers, produce, and experiential dining and drinking. Find out more › Hotel Operations, Entertainment and Retail The latest news from across hotel operations, concessions, onboard retail and entertainment. Find out more › People and Opinions The latest news on the people making the headlines and expert opinion on market trends and developments. Find out more ›