Market growth is being supported by a structural shift in traveller preferences, as demand rises for holidays focused on wellbeing, stress reduction and personal transformation. Yoga tourism continues to benefit from the broader expansion of wellness and spiritual travel, with retreats increasingly positioned as experiences that combine physical health, mental balance and cultural immersion.
Corporate wellness initiatives are also playing a growing role in market development. Companies are increasingly investing in organised wellness retreats as part of employee wellbeing strategies, recognising their potential to improve productivity, engagement and retention. This trend has opened new demand channels for retreat operators and destination managers, particularly in established wellness hubs.
Social media visibility has further amplified interest in yoga tourism. Endorsements by influencers and public figures have increased awareness of yoga retreats as aspirational experiences, while digital platforms have made it easier for operators to reach global audiences. At the same time, the rise of solo travel—particularly among women—has strengthened demand for structured, community-based retreats that offer both safety and personal development.
From a segmentation perspective, the women’s market remains dominant and is expected to reach US$145.7 billion by 2030, growing at a CAGR of 3.2%. The men’s segment, while smaller, is forecast to expand at a faster pace, with a projected CAGR of 5.3%, indicating a gradual broadening of yoga tourism’s demographic base.
Regionally, the United States remains the largest single market, valued at US$48.2 billion in 2024. China is emerging as one of the fastest-growing markets, forecast to expand at a CAGR of 7% and reach US$44.7 billion by 2030. Other markets showing sustained growth include Japan, Canada, Germany and several destinations across Asia-Pacific, Latin America, the Middle East and Africa.
Looking ahead, continued improvements in digital access, booking platforms and retreat design are expected to support market expansion. As operators refine their offerings to meet diverse consumer expectations, yoga tourism is positioned to remain a key pillar of the global wellness travel landscape through the end of the decade.
