Under the agreement, the partnership will oversee venue projects in Saudi Arabia including exhibition and convention centres and entertainment venues designed to host world-class events in culture, entertainment, tourism and indoor sports. The move directly supports the goals of Vision 2030 and is positioned as the start of “a new era in the design, development, and operation of world-class venues across the Kingdom of Saudi Arabia.”
Within the joint venture framew
ork, Legends Global will deliver Management Services exclusively for EIF-developed venues as they are brought online throughout the country. The signing ceremony took place at the Momentum Development Conference in Riyadh.
The first venue to be delivered under the agreement will be an Olympic-standard shooting range in Riyadh, followed by a business convention and exhibition centre and an arena in the Saudi capital. For travel and MICE professionals, this pipeline points to a significant expansion of Saudi Arabia’s capacity to host international conferences, exhibitions and major entertainment events.
Wahdan Suliman Alkadi, Chief Executive Officer at EIF, said: “This joint venture with Legends Global is a defining moment for Saudi Arabia’s events sector. By combining EIF’s vision with Legends’ world-class operational expertise, we are building the foundation for a sustainable, globally competitive industry. This partnership will not only set new standards for venue quality and guest experience but will also unlock new opportunities for local talent and drive economic growth through innovation and international best practices.”
Dan Levy, Chief Executive Officer at Legends Global, added: “The visionary leadership of HRH Prince Mohammed bin Salman Al Saud, Crown Prince of Saudi Arabia is being realised, and I want to thank Wahdan Suliman Alkadi and the EIF for their partnership with Legends Global. We are proud to collaborate on this once-in-a-generation opportunity to help shape the future of Saudi Arabia’s events industry. Drawing on decades of experience, we will deliver a bold visionthat benefits citizens and residents while attracting millions of visitors. Together, we are creating destinations, activating communities, and advancing Vision 2030 through a portfolio of iconic spaces that serve as catalysts for economic diversification, tourism growth, and cultural exchange.”
Harvey Lister AM, President and Chief Executive, Asia Pacific and Middle East, for Legends Global, underlined the importance of combining local and international expertise: “There is real value in working closely together and blending local heritage with global expertise to help create a network of exceptional venues, innovative management, and inclusive experiences. Our global network will help create a thriving ecosystem that attracts international artists, sports, and event content to feature alongside local event and festival organisers. Together, we are redefining how people gather, connect, and experience entertainment, business, and culture.”
Tags: Saudi Arabia Harvey Lister AM, Legends Global Wahdan Suliman Alkadi, EIF
