The decline has left industry experts and business owners concerned about the future of these key destinations. For Greece, Ireland, Thailand, Saint Lucia, and Nepal, tourism has always been a major economic driver and the current downturn signals that something has shifted. Understanding why these destinations are losing their allure is crucial for both local economies and travelers looking to explore the world’s most beloved spots. Are changing travel preferences to blame, or is there more to this story? Let’s explore.
Greece: Tourism Declines Despite More Visitors
Greece has always been a top holiday destination. The beautiful islands, historical ruins, and Mediterranean beaches attract millions of visitors each year. However, in September 2025, Greece saw a surprising drop in tourism receipts, despite welcoming more tourists.
Tourism receipts for September 2025 amounted to €3.42 billion, which is 3.6% lower than the €3.548 billion recorded in September 2024. Although the number of tourists visiting Greece increased by about 3.6%, the money spent by each tourist seemed to fall. This means that while more people were coming, they were not spending as much.
This decline was most noticeable from European Union tourists, who cut their spending by a sharp 10.2%, resulting in receipts of only €1.801 billion. On the other hand, tourists from outside the EU, including key markets like the US, spent a little more, with a 3.6% increase in receipts.
Despite this drop, Greece’s overall tourism receipts for the first nine months of 2025 remained strong, reaching €20.13 billion, a 9% increase compared to the same period in 2024. This shows that the slump was likely a seasonal issue specific to September and not a long-term trend.
What’s Causing Greece’s Tourism Slump?
The decline in tourism receipts, despite the rise in visitors, suggests that tourists are either staying for shorter periods or spending less on shopping, dining, and activities. There may also be more competition from other destinations offering cheaper holidays. Additionally, some tourists may be opting for budget accommodation or more affordable travel packages, leading to lower per-person spending.
Ireland: A Drop in Spending Despite Rising Visitor Numbers
Ireland, known for its charming landscapes, historical sites and vibrant culture, has also seen a decline in tourism, especially in September 2025. Despite a 5% rise in foreign visitors compared to September 2024, Ireland reported that the average length of stay dropped, and the total number of nights spent by visitors fell by 4%.
Even more concerning, visitor spending (excluding travel fares) fell by 16% in September 2025 compared to the previous year, amounting to just €570 million. Although the number of visitors increased, the amount of money they spent during their stay decreased. This is worrying for a country that relies heavily on tourism for revenue.
Why Is Ireland’s Tourism Slowing Down?
The main issue in Ireland seems to be that visitors are staying for shorter periods and spending less money while they are there. This could be due to a variety of factors, such as increased costs of accommodation, competition from other destinations, or changing travel preferences. In addition, tourists from long-haul markets may be hesitant to visit Ireland due to high flight costs and other economic factors, leading to fewer high-spending tourists.
Thailand: A Decline in Visitors and Tourism Revenue
Thailand is another popular destination that has experienced a significant drop in tourism in 2025. From January to September 2025, Thailand saw a 7.44% decline in foreign visitors, with only 23.45 million visitors arriving, compared to the same period in 2024. This drop is concerning, especially for a country like Thailand, where tourism is a major part of the economy.
Thailand’s tourism industry has also revised its forecast for the year, lowering its expected number of visitors from 37 million to 33 million. This indicates that the country is struggling to attract tourists compared to previous years.
What’s Causing the Decline in Thailand’s Tourism?
The primary reason for Thailand’s drop in tourism seems to be a decline in visitors from key markets, particularly China and other countries in Southeast Asia. In the past, Chinese tourists made up a large portion of Thailand’s visitors, and their absence is having a noticeable impact on the country’s tourism receipts.
Additionally, Thailand faces increasing competition from other Southeast Asian countries that offer similar attractions at lower prices. This has caused some tourists to choose alternatives like Vietnam, Indonesia, or Malaysia over Thailand.
Saint Lucia: A Drop in Stopover Visitors
Saint Lucia, a small island nation known for its stunning beaches, volcanoes, and luxurious resorts, has also faced a slight downturn in tourism in 2025. In September, the number of stopover visitors dropped by 2.8%, with 19,698 visitors compared to 20,273 in September 2024.
While the decrease in visitors is relatively small, it still indicates a concerning trend for an island nation that relies heavily on tourism. The total number of stopover visitors for the first nine months of 2025 was also down by 3.2% compared to 2024.
What’s Affecting Saint Lucia’s Tourism?
The drop in tourism in Saint Lucia appears to be linked to shifts in source markets, particularly from the UK, where stopover visitors fell by 18.4%. On the other hand, the number of visitors from the US increased by 2.3%. This suggests that Saint Lucia is facing challenges in attracting visitors from certain markets, especially Europe.
It’s also possible that airlift limitations (availability of flights) or increased competition from other Caribbean destinations may be contributing to the decline.
Nepal: A Sudden Drop in Arrivals Due to Unrest
Nepal, famous for its stunning Himalayan mountains and trekking adventures, has also seen a sharp drop in tourism, particularly in September 2025. Tourist arrivals in September were down by 18.3% compared to the same month in 2024. This drop in visitors came as a surprise, as Nepal is entering its peak trekking season during the autumn months.
Despite this, Nepal saw a 3.3% rise in tourist arrivals in October 2025, indicating that the September decline might have been temporary. The sudden drop, however, was significant enough to raise concerns.
Why Is Nepal’s Tourism Declining?
The main reason for the sudden drop in Nepal’s tourism in September 2025 seems to be political unrest and protests. This unrest may have deterred visitors, particularly those who were concerned about their safety. Additionally, safety issues, political instability, or negative travel advisories could have led tourists to delay or cancel their plans.
Key Takeaways: Is the Decline in Tourism a Sign of Things to Come?
The unexpected drops in tourism receipts and arrivals across these popular destinations suggest that travel trends are shifting in ways that tourism businesses need to be aware of. Whether it’s shorter stays, lower spending, competition from other destinations, or external factors like political instability, these issues are impacting Greece, Ireland, Thailand, Saint Lucia, and Nepal.
For Greece, the issue seems to be a rise in visitors with a lower per-person spend. Ireland is seeing more tourists but shorter stays and less money spent, while Thailand and Nepal are facing declining arrivals, particularly from key markets. Saint Lucia’s drop in visitors is linked to a shift in source markets, with European tourists spending less time on the island.
These trends suggest that even the most popular tourist destinations can experience sudden declines. Factors such as economic conditions, competition from other regions, changes in consumer behaviour, and external shocks like political unrest can all have a major impact on tourism.
For travelers, this could be an opportunity. With some destinations struggling, prices may drop, and there may be fewer crowds to deal with. However, it’s important to keep an eye on the changing dynamics of the tourism industry before booking that next vacation.
As tourism continues to evolve, countries that rely heavily on this industry must adapt to changing trends and find ways to keep visitors coming back. For now, it’s clear that these once-popular hotspots are facing challenges that could reshape the future of travel.
Discover the Best of Greece: A Complete Travel Guide to the Wonders of the Mediterranean
Greece is a dream destination for many travellers. Known for its rich history, stunning landscapes, and vibrant culture, it offers something for every type of visitor. Whether you’re interested in exploring ancient ruins, relaxing on beautiful beaches, or enjoying the charm of quaint villages, Greece has it all. In this guide, we’ll take you through the best places to visit, the perfect time to travel, and the must-do experiences that will make your trip unforgettable.
Why Visit Greece?
Greece is home to some of the world’s most famous ancient ruins, such as the Acropolis in Athens, and breathtaking islands like Santorini, Crete, and Mykonos. These destinations are world-renowned for their stunning views, clear blue waters, and Mediterranean charm. The rich history of Greece dates back thousands of years, filled with myths, legends, and fascinating stories that continue to capture our imaginations today.
Besides its historical landmarks, Greece offers an unparalleled gastronomic experience, warm hospitality, and a wonderful mix of modern and traditional culture. With so much to see and do, it’s easy to see why Greece is a top choice for travellers from all over the world.
Best Time to Visit Greece
The best times to visit Greece are in spring (April to June) and autumn (September to October). The weather is warm but not too hot, and there are fewer tourists than during the summer peak season. July and August are the busiest months in Greece, especially on the islands. If you prefer a more peaceful experience, plan your visit during the shoulder seasons when the weather is pleasant and the crowds are smaller.
Top Travel Destinations in Greece
1. Athens: The Cradle of Western Civilization
Athens, the capital city of Greece, is the birthplace of democracy and the centre of ancient Greek civilisation. It is a place where history and modern life collide in the most fascinating ways.
- The Acropolis, with its ancient temples, including the Parthenon, stands as a powerful symbol of ancient Greece and offers stunning views of the city.
- The Ancient Agora is another must-see, once the heart of Athenian life and home to numerous important buildings, including the Temple of Hephaestus.
- Wander through Plaka, a picturesque neighbourhood beneath the Acropolis. Its narrow streets, traditional tavernas, and shops will make you feel as though you’ve stepped back in time.
Athens is not just about the ancient ruins; it’s also a lively, modern city with a vibrant arts scene, bustling nightlife, and plenty of places to shop. You can enjoy the cosmopolitan atmosphere in Kolonaki or relax at a café in Monastiraki Square, with views of the Acropolis.
2. Santorini: The Island of Dreams
Santorini is one of the most romantic destinations in the world. Famous for its white-washed buildings and blue-domed churches, Santorini offers breathtaking views and dramatic sunsets. It’s the perfect place for couples, honeymooners, or anyone seeking natural beauty and charm.
- The village of Oia is particularly famous for its sunset views, which light up the sky with stunning shades of orange and pink.
- The island is also known for its volcanic beaches. Kamari and Perissa are home to unique black sand beaches, where you can relax and take in the views.
- Explore the ancient city of Akrotiri, an archaeological site that dates back to the Minoan civilization. It’s often referred to as the Pompeii of Greece due to its well-preserved ruins.
3. Mykonos: The Party Island
If you love vibrant nightlife and beach clubs, Mykonos is the place to be. Known as the “Ibiza of Greece”, it’s famous for its lively atmosphere and luxury accommodations.
- The main town of Mykonos has a maze of narrow streets, perfect for wandering and shopping. You’ll find boutiques, cafes, and nightclubs tucked in every corner.
- For a relaxing day, visit Psarou Beach, where the crystal-clear waters meet a lively beach scene. It’s the perfect spot for both sunbathing and enjoying water activities.
- Don’t forget to visit the island of Delos, just a short boat ride away. A UNESCO World Heritage site, Delos is one of the most important archaeological sites in Greece.
4. Crete: Greece’s Largest Island
Crete is a diverse island that offers everything from ancient ruins to beautiful beaches. It’s perfect for travellers who want to experience a bit of everything: history, nature, and local culture.
- The Palace of Knossos is one of the most significant archaeological sites in Europe, showcasing the grandeur of the Minoan civilization.
- Chania is a Venetian harbour town known for its charming streets and amazing food scene. You’ll find traditional tavernas serving fresh seafood and Cretan specialties.
- For nature lovers, the Samaria Gorge is a must-do. It’s one of the longest gorges in Europe and offers spectacular hiking opportunities.
5. Rhodes: A Step Back in Time
Rhodes is a historic island that offers a perfect mix of culture, relaxation, and adventure.
- The Old Town of Rhodes is a UNESCO World Heritage site, full of ancient walls, medieval castles, and cobblestone streets.
- The Palace of the Grand Master is a medieval fortress where you can learn about the island’s fascinating history.
- Lindos, a village on the island, offers some of the most picturesque beaches, with ancient ruins all around. It’s a great place to relax and swim in crystal-clear waters.
6. Zakynthos: The Beach Lover’s Paradise
If you’re looking for beaches and dramatic cliffs, Zakynthos is the place to go. Known for its turquoise waters and Shipwreck Beach (Navagio Beach), it’s a must-see for anyone who loves natural beauty.
- Navagio Beach is one of the most photographed beaches in Greece, with its famous shipwreck resting on white sand surrounded by steep cliffs.
- The Blue Caves are another highlight, where you can swim in the clear blue waters and explore caves only accessible by boat.
- Laganas Beach is perfect for families, with calm waters and opportunities to spot caretta caretta turtles.
7. Corfu: A Blend of Venetian and Greek Culture
Corfu is a lush island that offers a unique blend of Venetian, Greek, and British influences. It’s ideal for those interested in both history and nature.
- Visit the Old Fortress in Corfu Town, where you’ll be treated to panoramic views of the island and sea.
- Explore Paleokastritsa, a beautiful village with stunning beaches and a monastery.
- For history lovers, the Achilleion Palace, once home to Empress Sisi of Austria, is a must-visit, offering breathtaking views and beautifully landscaped gardens.
Things to Do in Greece
1. Eat Greek Food
Greece’s cuisine is one of the country’s greatest pleasures. Souvlaki, moussaka, tzatziki, and baklava are just the beginning. Don’t miss out on fresh seafood, Greek salads, and local wines. Make sure to visit a taverna for an authentic experience and try the local dishes.
2. Hiking and Outdoor Activities
Greece’s varied landscape is perfect for outdoor activities. From the Samaria Gorge in Crete to windsurfing on Mykonos, there’s something for everyone. You can hike through mountains, bike along coastal paths, or simply enjoy the beaches.
3. Explore Ancient Ruins
Greece is home to some of the world’s most important archaeological sites. The Acropolis in Athens is just the beginning. Don’t miss the Temple of Apollo in Delphi, the Sanctuary of Olympia, and the Palace of Knossos in Crete.
4. Relax on the Beaches
Greece has some of the best beaches in Europe. Whether you prefer golden sandy shores, like those found on Crete and Zakynthos, or the pebbly beaches on Mykonos, you’ll find plenty of beautiful coastal locations.
Practical Tips for Visiting Greece
1. Getting Around
Traveling around Greece is easy. Ferries connect most of the islands, while buses and trains are great options for getting around the mainland. For more remote areas, renting a car is ideal. In cities like Athens, public transport is affordable and convenient.
2. Language
The official language is Greek, but English is widely spoken, especially in tourist areas. Learning a few basic phrases, like “Kalimera” (Good Morning) or “Efharisto” (Thank you), will make your experience even better.
3. Currency
Greece uses the Euro (€). ATMs are widely available, and most places accept credit and debit cards. However, it’s always a good idea to carry some cash, especially in smaller towns or more remote areas.
Greece is a destination like no other. Whether you’re exploring ancient ruins, relaxing on a beach, or hiking through mountains, the country offers a variety of experiences for all kinds of travellers. From the vibrant streets of Athens to the peaceful shores of Santorini, Greece is a place that will leave you with unforgettable memories. So pack your bags, and get ready to discover the wonders of the Mediterranean!]
Tags: Top Travel Destinations Greece Athens, Europe, Asia,Thailand Tourism
