This further cements the company’s ongoing commitment to its core values and mission implementation since the company’s beginning. Achieving a score of 92.2 for first-time certification illustrates the team’s ongoing commitment to remaining highly positive and ensuring that their impact on the environment and the communities with which they work is both positive and sustainable.
Responsible B Corporation Membership
B Corporation membership is undoubtedly a reflection of the company’s core values concerning its ongoing journey and endless growth toward responsibility. It requires the business to meet its rigid and extensive membership criteria implementation. Chad Carey, the company’s managing director and co-founder, further stated that for them as a company, responsible behaviour extends from environmental concerns to the social treatment of their employees, travelers, and the communities they interface with.
Carey remarked how becoming a B Corp has confirmed the company’s active dedication to responsible practices and that their efforts are aligned with international standards of performance, accountability and transparency. The certification particularly holds value to Chimu employees and the bigger ecosystem employees are part of, as it showcases that their combined efforts are recognized and respected by the wider business ecosystem.
A Clear Process: How the Certification Process Brought Improvements to Chimu.
With regard to B Corporation certification, Chimu sees this not only as a mark of their achievements but also as an opportunity for improvement. As for the certification process, Genevieve Flanagan, the company’s B Corp and Sustainability lead, stated that it served as a natural audit for Chimu’s business practices. This review positioned the firm to realign its business to new efficiencies and gain new strategies and tools for real-time improvement and business growth.
Chimu spent time having conversations with employees, which led to the revision of internal volunteering and fundraising practices and policies. Adjustments made to the operational policies were responsive to the operational and strategic landscape shifts. These changes were not only to attain the certification but to create a work environment and operational structure that embodies the essence of Chimu and the values of working towards a more just and sustainable future in a global context.
Flanagan mentions that the process also improved communication frameworks and elevated cross-business transparency, employee benefits in parental leave policies, and overall employee wellbeing. These advancements are a testament to the uncompromised commitment of the company to positively impact the lives of employees and the communities in which they operate.
The Advantages of Achieving B Corporation Certification
There are myriad advantages to the company and the community that it serves that B Corporation status comes with. For Chimu, the certification serves the purpose of a badge of recognition as a business with an active commitment to social and environmental responsibility and also serves the purpose of expanding their business network and connections with other businesses that are concerned with sustainable practices in social equity and transparency.
Travelers are more likely to evaluate what businesses they partner with in light of Chimu’s status as a B-corporation. As communications technology continues to improve, we will likely be more able to advocate for our beliefs in a wider array of contexts. Chimu is an example of a company that embraces advocacy, as it emphasizes B-corporation status when marketing to customers, encouraging profitable customer partnerships. Chimu recognizes that for some customers, the advocacy of a business for positive social change will be a starting point for customer relations.
Chimu values the B Corporation certification because it wants to display an encouraging company culture and positive building blocks for the future. The company intends to refine its energy and social practices to instill new growth as endorsed by the certification. The commitment improvement will be built for the company’s culture, as it will allow positive growth and improvement for the social practices of the business model in place.
Carey talked about how the company delights in wearing the B Corp badge, as it testifies to the ethos of Chimu, not only in terms of the company’s history but also its future trajectory. The recognition demonstrates that the company seeks to sustain its positive impacts on the travel sector and the world as a whole.
Conclusion: A Path to Responsible Travel
B Corporation status attained by Chimu Adventures attests to the company’s commendable responsible travel ethos. With the B Corp recognition, it also positions itself as a responsible stakeholder in the environment, the workplace, and the communities it engages with.
For Chimu, this B Corp recognition is not a culmination of efforts; rather, it is an onset to a committed path of sustainability. As the business develops, so will the B Corp report. It will remind the company of its social and business values, and the need to commit to responsible travel even as conditions shift and evolve.
Tags: Genevieve Flanagan B Corporation Chimu Adventures, Chad Carey
