C Suite Agency Summit
The C Suite Agency Summit will take place on 7 October at The Mansion at MGM Grand. The event, designed for senior leaders of global event and incentive agencies, offers a confidential forum for collaboration and strategy exchange. Building on its debut in Tulum earlier this year, the Summit aims to turn competitors into collaborators.
Themes include:
- Technology and AI – balancing automation with the human connection central to incentive travel, alongside issues of data security and adoption.
- Organisational structures – building agile teams, designing optimal organisations, and recruitment in tight labour markets.
- Incentive Travel Index takeaways – interpreting market trends, from price pressures to destination selection.
- M&A panel – led by Howard Givner, featuring leaders with recent acquisition experience, focusing on partnerships, financial models, and growth strategies.
The Summit is supported by MGM Resorts, Hilton, Terramar DMC, Maritur DMC, Tourism New Zealand, and Singapore Tourism Board.
SITE activity during IMEX America
Alongside the Summit, SITE will host several key events:
- SITE Young Leaders Conference (5 October) – A sold-out one-day programme at the Golden Nugget Las Vegas, connecting emerging leaders from around the world.
- SITE NITE North America (6 October) – Drawing over 1,500 professionals, this popular networking event will feature a “Back to the ’90s” theme at The INDUSTRIAL Event Space.
- Incentive Travel Index 2025 launch (6 October) – A joint initiative of SITE and the Incentive Research Foundation (IRF), offering forward-looking analysis on AI, pricing, destination trends, and programme design.
- Smart Monday workshop for Latin America (6 October) – A regional session at the W Hotel, focused on partnership building and opportunities in Latin American markets.
- Exhibitor presence (7–9 October) – SITE will host a sustainably built stand (C4931) on the IMEX America show floor, serving as a hub for education, advocacy, and community.
“IMEX America is where our community gathers to set the agenda for the year ahead. With the C Suite Agency Summit, we are doubling down on SITE’s roots by giving agency leaders a confidential forum to share what works, challenge assumptions, and co-create solutions,” said Annette Gregg, CEO, SITE. “From AI to M&A, we will explore how to scale responsibly while protecting the trust and human connection that make incentive travel uniquely powerful. We are grateful to our partners and to the many leaders who have helped make this year’s Summit a sell out.”
Tags: Annette Gregg, Society for Incentive Travel Excellence (SITE), IMEX America
