Launching the Series by Marriott label is just the latest piece of Marriott’s game plan to keep the brand expanding and interesting. The company noticed that travelers, whether they’re bringing a briefcase or a beach bag, want stylish places that are in the heart of the action. The plan is to keep rooms modern, pair them with the latest gadgets, and sprinkle a little local flavor into each guest’s experience. Staying in one of these hotels is expected to feel extra special, with quick access to both big-city vibes and ocean views.
Meet Series by Marriott—a groundbreaking move for Marriott International that’s all about blending fresh style with the company’s trusted know-how. Think of it as the cool cousin of the Marriott family, ready to open welcoming doors in the tightest corners of the U.S. The vibe is soft, smooth, and distinctly local, with smart design, superb service, and authentic community ties baked in. These hotels pop up in lively neighbourhoods, which means savvy guests can settle into rooms that feel personalised, move quickly to what’s next, and look good doing it.
The first five Series by Marriott hotels are trading on tradition in the heart of popular U.S. tourist hubs. Packed with local artwork, craft coffee, and neighbourhood tips from cheerful staff, each property invites travellers to slide into the city’s rhythm from the moment they check in. Marriott is blending its classic loyalty and worldwide connections with the cutting-edge polish of boutique travel, letting guests taste the best of both worlds all in one distinctly personalised package.
Prime Locations for the Series by Marriott Brand
Miami: Miami’s resort-style property will roll out the welcome mat for both those on vacation and the colleagues attending back-to-back meetings. Guests will have a front-row seat to the city’s glittering nightlife, acclaimed art galleries, palm-fringed beaches, and the world’s best plates served al fresco. Whether you’re headed to a boardroom or a salsa floor, the hotel’s prime spot in the heart of the Magic City makes for the ideal pit stop between meetings or mojitos.
Santa Monica: With the Santa Monica location, the beaches come to you. The property is a sun-bleached stroll from the coast, where golden sand meets a wooden pier and a vibrant sunset. Guests wake up to the sweet breezes of the Pacific, step out for a morning run along the boardwalk, and spend the afternoon strolling palm-lined avenues lined with shops, world-class dining, and the laid-back charm of Southern California. Where else can you kick off the day with surf and wrap it up with a city stroll?
San Francisco: The City by the Bay gets a fresh face with the Series by Marriott property, serving up tourists a chic, relaxed spot to recharge. Guests can taste the city— from clam chowder in a sourdough bowl to dim sum in Chinatown— all a Cable Car or ferry ride away. Whether it’s snapping selfies with the Golden Gate Bridge or pinballing between the Mission and North Beach, the hotel pours traveler energy back in from the rooftop lounge to the rooftop lounge. A non-stop adventure calls for a stylish port of call, and this hotel fits the bill perfectly.
Chicago: Chicago’s skyline bristles with architectural masterpieces, its streets hum with culture, and its museums are the envy of the nation, making the city a bucket-list stop for millions of visitors every year. Our hotel here combines the city’s legendary energy with practical comfort, perfectly suited for both business and leisure guests. Whether you’re sealing a deal downtown or diving into Chicago-style deep-dish and jazz on a night off, we keep you steps from the best shopping, dining, and nightlife the Windy City offers. Your stay is seamless, your every need covered.
San Diego: In a city where palm trees sway year-round and the ocean is practically a backyard, San Diego stands proud as one of California’s favourite destinations. Our Series by Marriott property makes every getaway feel like a vacation: popping open the balcony doors to sea breezes, borrowing bicycles to pedal to the Beach, or easily jumping to marquee attractions like the San Diego Zoo and inspirational Balboa Park. Perfect for families on holiday, couples celebrating, and solo adventurers chasing sunshine, the hotel is the easy, breezy base you’ve dreamed of.
Catering to Modern Travellers
Our Series by Marriott brand is a one-stop shop for today’s on-the-go guests. Business pros surf the net on blazing Wi-Fi, pop into creatively designed lounge areas for quick meetings, and wrap up reports in our spacious business centre, while leisure travellers unwind in style, charge devices, and download the latest travel guides seamlessly. We’ve baked convenience into every corner, so you can work smart, relax easy, and keep the world only a click or swipe away, morning to midnight.
Along with the usual must-haves like a cozy room or pool, each hotel will serve up experiences that really squeeze in a taste of what the area is all about. The Team will set you up with a handpicked list of the best restaurants, shops, and must-try activities, all based on what you love the most. Think of it as a personal travel coach you can check in with on the cuff.
Growing What Marriott Already Knows
Throwing Series by Marriott into the mix is Marriott International saying “we see you” to every kind of traveller, no exceptions. The company already sweeps the floor from Fancier-Than-You resorts to home-away-from-homes that want to stretch your money, and now they want the spot that says, “I want a spark of cool and a side of beach or skyline view.” Series by Marriott ups that game, packing in a cozy boutique feel right in the thick of the best urban and coastal hangouts.
With that in mind, the brand is keeping the everyday explorer in mind. Travellers who can smell the difference between a generic room key and a swipe of local style will feel at home the instant they walk in. Plus, the whole crew gets to glide inside Boeing Bonvoy VIP lane, racking up points that sparkle brighter at 7,000+ hotels around the globe. It’s travel your way, with extra style points, and it just dropped on your phone.
What Comes Next for Series by Marriott
By moving the five planned spots to 2026, Series by Marriott is about to grab the spotlight in the U.S. hotel scene. The brand is all about style, neighbourhood flair, and tech-packed rooms, giving travellers more than a bed for the night—it hands them an adventure. In the next few months, Marriott will keep loading the offering and might drop more Series spots in other hot cities here and overseas.
To dig deeper into Series by Marriott and what’s on the horizon, travellers should cruise over to marriott.com or tap into the chatter from Marriott’s global development team.
Conclusion
The kick-off of Series by Marriott is a major turning point for Marriott International and the country’s hotel game. Rolling out a cool, boutique label that puts modern style, city spirit, and memorable experiences centre stage, Marriott is eyeballing what today’s traveller craves. From Miami to Santa Monica, San Francisco to Chicago, and on to San Diego, Series by Marriott is ready to deliver a blend of upscale comfort and local vibes right in the middle of America’s most iconic spots.
Tags: Series by Marriott, Marriott International, FOUND Hotels
