Mexico is gaining momentum as both a leading travel destination and international hub, according to the newly released Travel Insights 2025: Focus on the Americas report published by Amadeus in collaboration with UN Tourism.Based on data from Amadeus Navigator360™, the report reveals a 1.8% year-on-year increase in air traffic across the Americas (July 2024-June 2025). Mexico stands out for its growing visibility, competitive pricing, and strategic connectivity.
“With Mexico showing the highest year‑on‑year growth in travel searches and expanding its role as a regional air hub, there’s a clear opportunity to convert rising interest into bookings. By targeting high‑intent audiences and leveraging new international routes, Mexico is well‑positioned to attract both traditional and emerging markets,” said Sergio RosariosRegional Vice President, Latin America & Caribbean, Amadeus.
Mexico ranked among the top five origin markets for travel searches. It was also one of the leading countries for actual travel in the Americas. Notably, searches for Mexico grew by 22% year-on-year. This signaled strong traveler intent and a prime opportunity for destination management organizations (DMOs) to convert interest into bookings through targeted campaigns and personalized offers.
Hotel good value
Hotel occupancy across North America reached 74% by June 2025. Mexico, the U.S., and Canada follow a closely aligned occupancy pattern and peaking in Q2. Mexico maintained however competitive average daily rates (ADR) under $140. It makes the country especially attractive to value-conscious travelers and those planning extended stays during off-peak periods.
This pricing strategy makes Mexico attractive for both leisure and business travelers, while leaving scope for premium growth.
Growing global hub
Mexico is rapidly consolidating its position as a key international air hub, attracting new long-haul routes from Asia and Latin America. Identifying the top 10 new international routes based on seat capacity, the report shows that 7 of them have Mexico as an origin or final destination.
These new connections reflect shifting demand and open access to untapped markets such as China and Japan. Both of which showed significant increases in search interest.
While the U.S. still accounts for over 80% of new air routes in North America, Mexico’s expanding role in global connectivity offers new opportunities for cross-border collaboration and regional tourism development. The country generated 69 new routes between July 2024 and June 2025.
Amadeus and UN Tourism reaffirm their commitment to supporting destinations like Mexico with actionable insights and strategic guidance to foster a thriving, inclusive, and sustainable future for travel.
