Hilton and SLH celebrate one‑year anniversary of exclusive partnership

 

MCLEAN, VΑ. – More than 450 new hotels to dream about and book. 12 new countries to travel to with Hilton. A new world of luxury travel. In just one year, Hilton’s exclusive partnership with Small Luxury Hotels of the World (SLH) has grown exponentially, adding on average more than one SLH property every week, dramatically expanding Hilton’s luxury offerings and creating new ways for Hilton Honors members to dream and redeem their Points around the world.

The addition of SLH to Hilton’s luxury portfolio – which is anchored by its iconic brands Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, Signia by Hilton and NoMad – has increased Hilton’s global footprint over the past year to include more unique locations. With stays now available in appealing destinations like Andorra, Cambodia, Saint Vincent & the Grenadines, São Tomé and Principe and Slovenia, Hilton travelers can book stays in 12 new countries and in hundreds more unique luxury destinations than at the same time last year.

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Château de Maubreuil, an SLH Hotel, France.

“Hilton’s luxury portfolio is a priority growth category for us, meeting the needs of guests worldwide who are looking for incredible hotel stays in some of the world’s most exclusive destinations,” said John Rogers, Senior Vice President, brand management, Europe, Middle East, Africa and Asia Pacific, Hilton. “Our partnership with Small Luxury Hotels of the World is key to that growth, helping hotel owners benefit from Hilton’s strong commercial engine by connecting them to more than 226 million Hilton Honors members.”

SLH hotels participating in the exclusive partnership with Hilton have seen significant performance increases since the partnership began. Traffic to SLH properties via Hilton’s digital booking channels has risen notably, increasing 78% year-over-year in July. For hotel owners, access to Hilton’s global distribution network, marketing scale and the award-winning Hilton Honors loyalty program means SLH properties benefit from increased visibility and bookings through Hilton’s direct channels, while maintaining their unique identity and independent spirit.

“Our exclusive partnership with Hilton continues to deliver outstanding results. This has been our strongest collaboration, driving significant bookings for our participating member hotels and attracting even more properties to our portfolio,” said Richard Hyde, chief operating officer, Small Luxury Hotels of the World.

For Hilton Honors members, the partnership has unlocked new aspirational travel opportunities in boutique hotels across more than 90 countries, with more than 10 billion Hilton Honors Points redeemed. Members can earn and redeem Points and enjoy elite benefits at SLH properties, including in destinations where Hilton previously had limited or no presence.

Tags: John Rogers, Small Luxury Hotels of the World 

Richard Hyde, Hilton