"Jung von Matt DONAU delivered a convincing performance throughout the entire process. The concept developed by this experienced creative agency is precisely tailored to our goals, is contemporary, makes extensive reference to the Austrian identity of Austrian Airlines, and is geared toward the international market. We look forward to the projects and campaigns that we will implement together," says Ingrid Gogl, Head of Brand & Communication at Austrian Airlines, explaining the background to the award of the creative and brand budget.
Austrian has set itself ambitious goals with its new agency on its way to becoming a love brand – a brand that people love and associate with strong, positive emotions. Specifically, the red-white-red airline will merge the activities of its lead creative and brand agencies as part of its collaboration with Jung von Matt DONAU. This will further standardize communication activities and at the same time ensure a consistent brand image for Austrian Airlines. This brand image will be further strengthened in the future through emotional storytelling. In addition, Austrian plans to appeal more strongly to a younger target audience aged 15 to 29 by positioning itself as a contemporary brand.
Last but not least, Austrian Airlines will work with Jung von Matt DONAU to develop a global communications platform, which is scheduled to go live in the second quarter of 2026. This platform will form the basis for Austrian Airlines' global brand presence, ensuring 360° communication for the brand, product, tactics, partnerships, and sponsorship. This will further strengthen Austrian Airlines' brand power, setting it even more clearly apart from the competition.
“Austrian Airlines is part of Austria's cultural heritage. At the same time, however, the airline operates in an extremely competitive market. That's why it was important for us to further develop the brand as a whole – without losing the airline's typical charm. With a platform that has an internal and external impact and breaks with familiar images,” says Florian Rock, Managing Director of Jung von Matt DONAU.
Incidentally, this is not the first time that the leading communications agency and the airline with the red-white-red tail fin have worked together. Jung von Matt DONAU was already the creative agency for Austrian Airlines from 2007 to 2014.
Jung von Matt DONAU is Austria's most award-winning creative agency for brand communication. Based in Vienna's 12th district, over 70 employees work on exceptional and outstanding communication for their clients.
Tags: Jung von Matt DONAU, Ingrid Gogl, Austrian Airlines Annette Mann
