Italy’s Booming Travel & Tourism Sector
Travel & Tourism Key highlights 2014 is set to be another prosperous year for Italy’s travel and tourism sector, with the performance stronger than that recorded in 2013.
The figures speak for themselves. Unparalleled rise in Italy’s travel and tourism industry would be seen by 2025. The spending by international visitors is due to reach €60.4 billion, according to fresh data released by the WTTC, a historical high for the country. That increase is part of a broader trend in the recovery of the tourism sector, with Italy at the forefront in Europe and beyond.
Boosting the Economy
Not only is Italy’s travel and tourism sector booming, it is also a major engine of economic growth. The sector is forecast to contribute €237.4 billion to the Italian economy in 2025, or just over 10% of the country’s GDP. This expansion will be good for 3.2 million jobs, a hefty 100,000 more than last year.
Domestic Tourism Remains Strong
If international tourism is booming, so is domestic travel in Italy. Domestic spending is expected to total €124.6 billion in 2025, on the back of continued demand for the travel type of experiences Italy is so famous for.
WTTC’s 25th Global Summit to Take Place in Rome
This year will prove to be a big year in celebration of tourism in Italy. The City of Rome will organize the prestigious WTTC Global Summit on September 28 – 30, 2025. The show, which has not taken place in Europe for six years, will see the biggest names in global tourism – ministers, hoteliers, planners, operators, developers and investors – make their way to Portugal. This summit will be a significant milestone on the journey, demonstrating Italy’s leadership in shaping the future of travel and tourism.
A Landmark Event for Italy
For the first time the event will be hosted in Rome, Italy’s capital, further strengthening its international relations and its market leader status as the world’s leading destination. Reaction Daniela Santanchè, Minister of Tourism of Italy, expressed the summit being held in the country is recognition of the recovery and expansion of the country. The conference also gives ample opportunity to make new contacts and share best practices in an effort to build a stronger and more competitive tourism system for Italy.
A Focus on Sustainable Growth
Minister Santanchè also emphasized the Italian commitment to sustainability and innovation for tourism. The nation is pouring money into responsible travel initiatives, to spread the benefits of travel more evenly throughout the regions. What can be expected is a renewed focus on sustainability that will form the basis of conversations at the WTTC Global Summit, where world leaders will meet with the aim of steering the future of travel and tourism around the world.
The Outlook: Skyrocketing Growth and Opportunities Galore
As we look forward, the future of Italy’s tourism industry looks bright. The WTTC is predicting the industry will provide €282.6 billion to the economy, create 3.7 million jobs and represent 12.2% of the country’s GDP by the year 2035. International spending is expected to leapfrog to €78bn and domestic spending to €142.5bn.
Possibilities for Small and Medium-Sized Companies (SMEA)
There are dynamic prospects for Italy’s SMEs in the civil aviation sector, which is thriving. With tourism trends in the country shifting, small and medium sized enterprises (SMEs) can take advantage of the increased appetite for a variety of travel experiences, including local experiences and authentic tours. The WTTC Together in Travel site will ultimately help to drive these connections, aided by the support of Italy’s Ministry of Tourism (ENIT) together with the Lazio Region.
Celebrating Italy’s Unique Tourism Offerings
The allure of Italy is not ephemeral, attracting millions of visitors annually. With historical treasures of Rome and its fascinating beaches and countryside it’s unlike any other. The food, the culture, the art — it’s just part of Italy’s inimitable allure.
Rome: A Town of Festive Richness and History
Rome as home to the WTTC’s 25th Global Summit and its position, as the eternal city, which is synonymous with Italy’s rich past and potential future. Its mix of antique landmarks and modern comfortsare a killer recipe for any tourist looking to soak in history while living the high life.
The Italian Countryside and Coastline
Outside the city locales, Italy’s countryside and coast offer a peaceful respite for travelers. Some places, such as Tuscany or the Amalfi, are known all over the world for their beauty – they’re the kind of places that vacation-goers dream of, combining relaxation with adventure.
A Year of Growth and Opportunity
Italy isn’t simply back — it’s cooking with gas. The nation’s tourism industry appears to be on course for its best year yet, with record spending — from both foreign and domestic visitors — in the forecast. The 25th WTTC Global Summit in Rome will demonstrate Italy’s accomplishments when the global leaders discuss the future of travel and tourism. With a spotlight on sustainability and innovation and the potential to develop new SME markets, there’s no reason why Italy cannot be at the forefront of tourism driven growth throughout Europe and beyond.
Tags: Italy tourism,Italy’s Ministry of Tourism (ENIT) WTTC Global Summit
