In the ever-evolving world of hospitality, ALL Accor has taken a bold step to redefine the guest experience with the launch of their groundbreaking new campaign, “Don’t be a Guest, be a Guest Star.” This campaign features none other than global football sensation, Kylian Mbappé, as the face of ALL Accor’s transformative vision of hospitality. Aimed at offering personalized, star-quality service to every guest, this initiative is set to revolutionize how travelers experience luxury at iconic Accor hotels across the globe.
A Campaign that Prioritizes the Guest Experience Like Never Before
The new campaign, crafted in partnership with Ogilvy, takes a playful yet powerful approach to hospitality. The film’s opening scene features Kylian Mbappé arriving at a hotel at the same time as another guest. The staff is faced with a humorous dilemma—who should they welcome first? In an instant, the message is clear: whether you’re an international superstar like Mbappé or an everyday traveler, ALL Accor treats every guest as a VIP, offering a level of care and attention typically reserved for celebrities.
The message of the campaign is simple, yet impactful—ALL Accor is committed to delivering an exceptional, star-like experience for everyone. This core principle is the foundation of the campaign, which promises personalized service designed to cater to each guest’s unique needs, from private excursions and spa experiences to bespoke dining options and behind-the-scenes access.
Iconic Brands, Global Appeal
ALL Accor’s commitment to excellence is reflected in the wide range of hotels under its umbrella, which include some of the most prestigious and recognizable brands in the hospitality industry. Sofitel, Fairmont, Rixos, ibis, and Novotel are just a few of the names that are featured in this exciting campaign. Whether guests choose a luxury stay at Sofitel or a more budget-friendly experience at ibis, the promise remains the same: exceptional, tailor-made service that exceeds expectations.
From the moment guests step into an ALL Accor hotel, they can expect personalized attention to detail. Exclusive experiences like private yacht trips, luxurious spa treatments, and even special access to the hotel’s kitchen to meet the chefs are just some of the many surprises that await. The new campaign invites travelers to expect more from their stays and embrace the idea that every guest deserves to be treated like a star.
A Full-Spectrum Global Campaign
The campaign, which kicked off on June 12, 2025, is rolling out across key international markets, including France, the United Kingdom, Germany, Australia, Brazil, and China. ALL Accor has strategically planned a 360° activation that will feature a hero film, captivating visuals, and engaging social media promotions. Travelers will see the campaign come to life across video-on-demand (VOD), digital out-of-home (DOOH) advertising in airports, and more. For one month, the campaign will dominate digital spaces, inviting people to immerse themselves in the ultimate hospitality experience.
Influencers and Exclusive Access for the Ultimate Guest Experience
To amplify the message and bring it directly to audiences, ALL Accor has partnered with five influencers who have been granted exclusive access to Kylian Mbappé’s private Instagram “Close Friends” list. These influencers will have access to behind-the-scenes content and will be able to share their experiences with their followers. As part of the influencer activation, one lucky content creator will be chosen to experience life as a “Guest Star” themselves, enjoying a bespoke journey filled with customized services and attention to detail. This exclusive experience will be shared with the world, allowing followers to witness firsthand the exceptional service ALL Accor provides.
Kylian Mbappé: The Perfect Ambassador for a Star-Quality Experience
Since July 2024, Kylian Mbappé and Accor have been working together on meaningful initiatives that go beyond just luxury hospitality. The “We Care for ALL” program, led by the Inspired by KM association, offers young people the chance to engage in sports and cultural activities that can expand their horizons. Through this partnership, Mbappé has shown his commitment to empowering the next generation, and this aligns perfectly with ALL Accor’s core values of inclusivity, excellence, and personal care.
As one of the world’s most influential athletes, Mbappé embodies the qualities that ALL Accor holds dear—generosity, excellence, and self-belief. His global travels as a football ambassador give him a unique understanding of what it means to offer genuine, thoughtful hospitality. As the face of the new campaign, Mbappé represents everything the ALL Accor brand stands for and helps elevate the concept of “star treatment” to new heights.
Transforming Hospitality with a Personal Touch
ALL Accor is redefining hospitality with its new campaign, “Don’t be a Guest, be a Guest Star,” featuring Kylian Mbappé, promising star-quality service at iconic hotels worldwide.
With Kylian Mbappé leading the charge, the “Don’t be a Guest, be a Guest Star” campaign has raised the bar for what travelers can expect from luxury hospitality. The idea that every guest, regardless of their background, deserves personalized service, thoughtful attention, and exclusive experiences is now a reality with ALL Accor.
From the elegant rooms of Sofitel to the vibrant offerings at ibis, ALL Accor’s extensive portfolio ensures that every guest can enjoy an extraordinary stay, whether they are traveling for business or leisure. The message is clear: when you stay at an ALL Accor hotel, you are not just a guest—you are a guest star. This fresh, exciting campaign reminds us that hospitality is about more than just a place to stay—it’s about creating lasting memories that will make every guest feel like they are at the center of attention.
ALL Accor has redefined what it means to offer exceptional service, and with Kylian Mbappé as the face of this transformative campaign, there’s no better time to experience the star treatment at iconic hotels around the globe.
Tags: Kylian Mbappé, ALL Accor, Sofitel, Star-Quality Experience, ibis, hospitality, bold new campaign
