“The first months of 2025 confirm Glamour’s 2024 numbers with growth exceeding 30% across all destinations,” comments Nicola Bonacchi, General Manager of Glamour. “The United States remains our top destination, followed by Africa, the Maldives, and Japan.”\
In an international context still filled with uncertainties, Glamour has strengthened its business model by focusing on three key levers: a value-oriented tour operator offering, an innovative airline ticketing platform, and a constant, widespread presence in the field.
The product division, led by Emmer Guerra, has seen significant acceleration thanks to a careful selection of destinations aimed at creating value for partner agencies. South Africa and Namibia are emerging as key players in the tailor-made offering, alongside a comprehensive program already available for summer, New Year’s, and soon, winter 2026.
“We’ve worked on product availability: our systems now offer products for summer, New Year’s, and soon winter 2026,” states the General Manager.
On the airline ticketing front, the efforts led by Alessandro Vaneffi have expanded the content and services available on Volaglamour, now enhanced with new features designed to improve user experience and ensure greater operational efficiency for agencies. The 24/7 support service has also been further strengthened to provide constant and reliable assistance. “Our goal is to provide increasingly up-to-date solutions and services that meet the needs of both agencies and end customers.”
Completing the picture is a strong presence in the field, orchestrated by Simone Prinari, who in the first five months of 2025 held dozens of agency visits and events across Italy. The objective is clear: to strengthen human relationships, communicate the company’s value, and present the breadth of its offering in a direct and engaging way.
Glamour is also responding to the evolution of tourism demand, which is increasingly oriented toward unique and sustainable experiences. The Destination team works daily on the ground to design authentic, updated itineraries with a dynamic approach and constant market awareness.
“What was great yesterday may not be sellable today,” emphasizes Nicola Bonacchi. “That’s why our destination managers are constantly working in the field.”
Glamour is undergoing continuous transformation, combining a young and motivated team (average age 28) with experienced profiles to ensure a balance between vision and practicality. Technology plays a crucial role in optimizing processes and improving service quality.
Strategic priorities for 2025 are clear: expand the number of partner agencies, focus on high-value destinations, and leverage digitalization to innovate the entire value chain.“Only by working as a team can we offer the best options to the market,” concludes the manager.
Tags: Nicola Bonacchi, Glamour
