The “Immersive Window Displays” project is the first of its kind in the tourism industry in Italy, setting Costa Cruises apart as a leader in digital communication. The cruise company is the first in Italy to implement this cutting-edge technology, which involves the use of MicroMesh LED screens that provide high transparency while offering immersive content. This breakthrough technology ensures that 90% of the window remains visible while delivering dynamic, high-quality visuals that bring Costa’s “Sea Destinations” and itineraries to life.
Transforming Travel Agencies into Digital Hubs
Costa’s initiative focuses on enhancing the visibility and attractiveness of travel agencies by transforming them into suggestive and engaging spaces. A pilot project launched in collaboration with the Welcome Travel Group network is already underway, with participating agencies in key Italian cities receiving spectacular digital windows. These windows showcase immersive content that brings Costa Cruises’ destinations to life through three-dimensional videos and visuals.
The dynamic content, managed remotely by Costa Cruises, features a variety of travel experiences, including Costa’s “Sea Destinations” and the upcoming “Sea & Land Destinations.” These campaigns allow passers-by to experience a preview of unique destinations from the perspective of the sea, giving them a glimpse of unforgettable travel experiences.
Expanding Digital Marketing Strategies
Costa Cruises has seamlessly integrated its immersive window displays into a broader marketing strategy that includes multiple digital platforms, including TV, radio, and Digital Out of Home (DOOH) advertising. This multi-channel approach ensures that Costa’s promotional campaigns reach a wide and engaged audience, reinforcing the brand’s visibility and making a lasting impact.
Costa Cruises also plans to showcase “Sea & Land Destinations” in the 2025 summer itineraries. These innovative destinations are designed to surprise and delight a diverse customer base by offering the best of both land and sea, in full comfort and at an affordable price. The creative direction for these destinations has been curated by Luca Tommassini, Costa’s artistic director, adding a unique touch to the travel experience.
A Commitment to Innovation and Customer Experience
The “Immersive Window Displays” project is part of Costa Cruises’ ongoing commitment to innovation in travel retail. The cruise company has long been using digital and technological advancements to improve communication and provide enhanced services to both customers and travel agency partners. Costa’s digital offerings, such as 360-degree immersive content, allow travel agents and customers to experience sensory journeys within the Costa experience, using visors to explore various destinations and cruise experiences.
Additionally, Costa’s Customer Data Platform, developed in collaboration with Adobe, is a cornerstone of the company’s strategy to deliver personalized, omnichannel customer experiences. By integrating artificial intelligence, Costa ensures that its messages resonate with consumers, creating tailored, attention-grabbing content that meets customer expectations.
Costa Cruises’ new project promises to redefine the travel retail experience, offering innovative tools that engage customers in a whole new way while strengthening the collaboration between Costa and travel agencies across Italy and beyond.
