Carnival pushed Rio de Janeiro RevPAR to record-high

 

WASHINGTON – Boosted by the annual Carnival, Rio de Janeiro’s hotel industry posted its highest monthly revenue per available room (RevPAR) on record, according to March preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.

March 2025 (year-over-year % change):

• Occupancy: 80.6% (+17.6%)
• Average daily rate (ADR): BRL 1,227.18 (+86.1%)
• Revenue per available room (RevPAR): BRL888.64 (+44.5%)

The only month with higher average daily rate (ADR) in Rio was August 2016 during the Summer Olympics. That was the only other time the market’s monthly RevPAR eclipsed BRL900 as well.

Carnival 2025 took place between Friday, 28 February, and Saturday, 8 March, pushing Rio de Janeiro’s performance levels to highs in each of the three key performance metrics. The market’s occupancy (92.4%) and RevPAR (BLR 2,256.71) peaked on 2 March, whereas the highest ADR (BLR 2,451.74) was posted 3 March.

ADR remained above BLR 1,000 throughout the entire event.

Occupancy levels remained above the 70% mark throughout the entire month except for Sunday, 30 March (67.4%).

Tags: Carnival, Rio de Janeiro  CoStar