Accor Ahead | The Power of Food & Beverage in Travel Experiences

 

As travelers’ preferences and expectations evolve, more than ever, people are prioritizing experiences and authenticity - reshaping how they travel and what they expect from each journey. Nowhere is this transformation more evident than in the hospitality sector, where food and beverage have become central to the travel experience. According to Skift, 71% of Gen Z and 74% of Millennial travelers now consider dining a critical part of their trip planning. Travelers are seeking more immersive food and beverage experiences ౼ ones that extend deep into local communities, leave a lasting impression and offer breathtaking design. They are also increasingly looking for sustainability-driven options that minimize environmental impact and menus that champion plant-based cuisine and alcohol-free innovations, promoting both wellness and responsible indulgence. With people becoming increasingly conscious of how their diets impact their bodies, investing in world-class F&B programs has become a strategic move for hotels and hospitality worldwide. Explore the recent report "Inside the Experiential Dining Boom: The Power of Food and Drink in Hospitality" presented by Skift x Accor, and discover how these F&B trends are reshaping the hospitality industry in powerful ways- because, at its core, food is one of the most universal and unifying aspects of the human experience. Click here to download and read the report Tags: Accor