“These signed franchise agreements executed in Q2 bolster our presence in certain key markets and represent the introduction of several new owners to Sonesta,” said Keith Pierce, EVP/president, franchise & development, Sonesta. “The franchise accessibility of Sonesta’s diverse brands are fueling new development across the portfolio and creating opportunities for new franchisees across multiple market segments.”
The 19 new franchise hotels are distributed six Sonesta brands, including Sonesta Essential (5), Americas Best Value Inn by Sonesta (5), Knights Inn (5), Sonesta Hotels & Resorts (2), MOD Collection by Sonesta (1) and Sonesta Simply Suites (1). Two of the properties are Sonesta Essential Laporte in Laporte, TX, and Sonesta Essential Atlantic City West.
“Sonesta’s unique approach to market segmentation and differentiation distinguishes us from competitors and promotes opportunities for our franchisees to stand out in each market,” said Brian Quinn, chief development officer, Sonesta. “Our diversified offerings across key industry segments cater to all types of travelers and owners, bringing reasonable and effective brand standards to the table that help ensure hotels are primed for seamless conversions to Sonesta brands.”
Tags: Brian Quinn, Keith Pierce, Sonesta International Hotels Corporation
