News in Brief

Overnight Yachting in the Caribbean -  From Chic St. Barths to Secluded Bequia

Imagine dropping anchor in the Caribbean’s exclusive yachting harbors. Accessing private islands where the big ships can’t go or seldom reach. Strolling secluded white-sand beaches known only to locals. Taking in understated island charm without crowds or a schedule—only the freedom to explore at your own pace, by day, after dark and even overnight.  

 

Overnight yachting offers quite possibly the most relaxed and personalized expression of the yachting lifestyle—with opportunities to discover more, play more, and soak in as much vibrant island culture and nightlife as you choose.

 

Brands shifting focus from influencers to consumers

Brands are moving away from extravagant influencer trips and gifts amid consumer backlash, focusing instead on rewarding loyal customers. For example, Cocokind has organized trips for customers to Napa Valley, while Vita Coco has engaged with consumers through product giveaways. "We're strengthening our relationships with some of our most engaged community [members], and that really causes that ripple effect in organic content creation for the brand," says Cocokind's Maria Maciejowski.

 Full Story: Marketing Brew (3/25) 

 Meta uses AI to give a boost to brand-creator partnerships

Meta's new AI-powered tools on Instagram are intended to improve brand-influencer partnerships through the Creator Marketplace. Brands can access personalized content recommendations via the Partnership Ads Hub, use AI to identify effective creators for ad campaigns and view stats via Creator Insights, among other features.

 Full Story: MediaPost Communications (free registration) (3/25

Snapchat's Spiegel talks social media, AR and competition

Evan Spiegel shared insights on Snapchat's evolution and role in the social media landscape, emphasizing the app's unique approach, which includes opening directly to the camera, minimizing vanity metrics and fostering a positive user experience. Spiegel pointed out studies indicating Snapchat's positive impact on mental health compared to Instagram and TikTok and criticized Meta for replicating Snapchat features.

 Full Story: Social Media Today (3/24) Ad blitz highlights TikTok's benefits

With its future in the US still uncertain, TikTok has launched an aggressive advertising campaign that showcases how it helps ordinary Americans and supports small businesses. Outside of the ad blitz, TikTok has assured US creators it will remain available to them, and advertising on the platform has rebounded after dipping amid fears the federal government would block the app.

 Full Story: The New York Times (3/25) 

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