Korean Air unveils new corporate identity and aircraft livery

 Seoul, March 11, 2025) - Korean Air has introduced its new corporate identity on March 11, revealing a modernized version of its signature Taegeuk symbol.

The unveiling took place at the airline’s headquarters hangar in Seoul during an exclusive event titled "Rising Night." Approximately 1,000 guests, including employees, industry leaders and media representatives, attended the event.

The redesigned deep blue Taegeuk symbol, displayed prominently during the event, reflects Korean Air’s heritage while embracing contemporary aesthetics. The updated logo aligns with modern and global minimalist branding trends while preserving the airline’s distinct identity.

The accompanying logotype, “KOREAN AIR,” positioned next to the Taegeuk symbol, combines the airline’s national prestige with a refined visual identity. Featuring subtle brushstroke-inspired details, smooth curves and open connections, the design offers a modern interpretation of Korean elegance.

Adding to the excitement, Korean Air also unveiled its new aircraft livery. As the curtain lifted, a Boeing 787-10 featuring the new design was revealed. This aircraft, registered as HL8515, showcases the airline’s latest Prestige Suites 2.0 cabin interiors and is set to enter service on March 12, operating from Seoul Incheon to Tokyo Narita.

Korean Air’s new livery showcases a bold “KOREAN” logotype, symbolizing its confidence as South Korea’s flagship carrier. The modern design features an enlarged logo and symbol for greater visual impact while maintaining overall balance. While preserving its signature sky-blue color, the airline has introduced a newly developed paint for a metallic effect to enhance its premium image. The traditional cheatline has been removed, replaced by a smooth, flowing curve that sweeps across the fuselage, creating a more refined and contemporary look.

During his address, Walter Cho, Chairman and CEO of Hanjin Group and Korean Air, shared his vision for the airline’s future. "As a unified Korean Air, we are committed to more than just transportation—we aim to connect people, cultures and the world through the skies. With this foundation, we will build an industry-leading safety system, elevate the customer experience and strengthen trust through open communication with all stakeholders. Together, we’ll create a more connected and better world.”

He continued, "With the full integration of Asiana Airlines, our role as Korea’s flagship carrier has grown even more significant. We will bring together our expertise, refine our strengths and unite cultures to create an innovative, unmatched airline experience."

■ First logo change in 41 years: Honoring the Taegeuk legacy

Korean Air’s new logo integrates the Taegeuk symbol with the logotype “KOREAN AIR.” The symbol is rendered in dark blue, reinforcing the airline’s prestigious identity.

Korean Air’s New Corporate Identity (CI)

The new branding includes three variations: the full logo featuring both the Taeguk symbol and “KOREAN AIR,” a simplified version displaying only “KOREAN,” and a standalone Taegeuk symbol option.

To further enhance brand consistency, Korean Air introduced a three-dimensional (3D) motif inspired by the flowing curves of the Taegeuk design. The motif, featuring the airline’s signature light blue with accents of red, will appear on key customer touchpoints such as check-in screens, mobile SKYPASS cards and the airline’s website. Additionally, two-dimensional (2D) patterns, inspired by Korea’s landscapes, Taegeuk curves and traditional “Jogakbo” patchwork will be used on textiles and printed materials where 3D applications are not feasible.

Tags: Walter Cho,  Hanjin Group  Korean Air