Trivago reported revenue growth in Q4 2024 for the first time since early 2023, marking a turnaround driven by brand marketing and increased ad spending. The company saw a 3% year-over-year rise in total revenue to €94.8 million, with referral revenue growing 5% to €93.5 million. Net income surged 104% to €5.1 million, while adjusted EBITDA jumped 52% to €11.1 million. CEO Johannes Thomas attributed the growth to effective global marketing, including campaigns featuring brand ambassador Jürgen Klopp. CFO Robin Harries noted that higher-than-expected revenue growth and efficient marketing strategies led to stronger returns on ad spend.Despite Q4’s positive results, Trivago’s full-year 2024 performance remained weaker, with total revenue declining to €460.8 million from €485 million in 2023, and adjusted EBITDA dropping sharply from €54.1 million to €10.2 million. However, the company maintains a strong financial position, with over €130 million in cash and no long-term debt. Thomas highlighted the role of AI-powered search and continuous user experience testing, with around 50-60 different versions of Trivago in experimentation. Looking ahead, the company is optimistic about 2025, citing double-digit revenue growth in January as a sign of continued momentum.
(via Phocuswire)
Tags: Trivago’s full-year 2024 performance, Trivago
