The company’s turnover surged by 23% to €23.90 million, reflecting the growing importance of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry in Strasbourg’s economy.
The year saw 675,600 visitors, with nearly 50% attending conferences and business events, confirming Strasbourg’s position as a premier destination for international congresses, corporate meetings, and exhibitions.
A Leading MICE Destination in France
Strasbourg’s event industry success is closely tied to its status as a key hub for European institutions and business tourism. As home to the European Parliament and the Council of Europe, the city naturally attracts high-profile international events.
According to Atout France, the French government’s tourism development agency, business tourism is a critical pillar of the national tourism economy, with France ranking among the top global MICE destinations.
The government has actively supported regional event infrastructure upgrades to boost the sector, further enhancing Strasbourg’s competitive edge.
Palais de la Musique et des Congrès & Parc des Expositions: Key Growth Drivers
Strasbourg Events’ record-breaking performance in 2024 was fueled by strong activity at two major venues:
✅ Palais de la Musique et des Congrès (PMC): A premier convention center hosting international conferences, corporate summits, and cultural events.
✅ Parc des Expositions: A state-of-the-art exhibition center that accommodates large-scale trade fairs and industry exhibitions.
The renovation and modernization of these venues, supported by Strasbourg Eurométropole and French government funding, have played a crucial role in attracting more high-profile events and larger audiences.
The Business Tourism Boom & Future Outlook
With business travel rebounding post-pandemic, France’s business tourism sector is thriving, bolstered by government-backed initiatives to promote sustainable and digitalized event planning.
The Ministry of Economy, Finance, and Industrial and Digital Sovereignty has highlighted business tourism as a key economic driver, with incentives for event organizers and sustainable infrastructure development.
Strasbourg’s record-breaking 2024 performance aligns with national trends, where business events are driving growth in hotels, restaurants, and transport services, further solidifying the city’s role as a MICE powerhouse.
What’s Next for Strasbourg Events?
Looking ahead, Strasbourg Events is set to expand its event portfolio, leveraging its modernized venues and strategic European location. Plans include:
✔ Attracting more international congresses
✔ Enhancing digital event capabilities
✔ Focusing on sustainable MICE practices
With continued government support and a booming business tourism sector, Strasbourg is on track to further strengthen its position as one of Europe’s top business event destinations in 2025 and beyond
Tags: Palais de la Musique et des Congrès (PMC) Parc des Expositions, business tourism, Strasbourg Events
