Under the theme “Language as a Tourism Asset: Challenges and Trends,” the event will explore the transformative role of language tourism in driving cultural, educational, and economic development.
Organized by FITUR in collaboration with the Spanish Federation of Associations of Spanish Schools for Foreigners (FEDELE), the conference will feature an engaging program of presentations and panel discussions. Industry leaders, institutions, and companies will share insights into the strategic pillars shaping this rapidly growing sector.
Key Topics and Program Highlights
The FITUR Lingua 2025 program will address critical areas, including sector fundamentals, success stories, economic impacts, and the importance of public policies and international collaboration.
Highlights include:
Sector Fundamentals and Data:
11:00–11:55 AM: Presentations and discussions on key research and data for language tourism, featuring FEDELE President Eva Laguna and other experts.
11:55–12:10 PM: Presentation of the 4th Spanish Week in Logroño (La Rioja), showcasing a premier event for language tourism professionals.
Economic Insights:
12:10–12:25 PM: Official unveiling of an economic study on international students in Spain, highlighting the significant contribution of language tourism.
Global Perspectives and Challenges:
1:00–1:20 PM: Exploration of language tourism beyond Spanish, with case studies from Argentina and other countries.
1:20–1:40 PM: Panel discussion on challenges and growth opportunities in language tourism.
Strategic Importance of Spanish:
1:40–2:00 PM: Dialogue on positioning Spanish as an international asset, featuring representatives from the Directorate General for Spanish in the World.
Institutional Collaboration:
2:00–2:50 PM: Best practices and new agreements in international collaboration will be presented, with contributions from Instituto Cervantes and FECEI.
Networking Session:
2:50–4:00 PM: Participants can connect with industry professionals during a networking session with a glass of Brut wine.
A Growing Platform for Language Tourism
Since its inception in 2021, FITUR Lingua has become a cornerstone for showcasing the potential of language tourism. It serves as a meeting point for stakeholders, with a dedicated networking area for FEDELE member centers to engage with agents from various tourism sectors.
Advancing Language Tourism
With its comprehensive agenda, FITUR Lingua 2025 underscores the value of language as a key driver for sustainable tourism. By fostering collaboration and innovation, the event aims to strengthen language tourism’s role in cultural, educational, and economic growth on a global scale.
Tags: FITUR Lingua 2025, IFEMA MADRID
