The announcement follows a rigorous year-long evaluation by Deutsche Bahn to identify the ideal design partners. The process assessed agencies on their creativity, technical expertise, depth of experience, team composition, and ability to collaborate effectively.
The Tangerine-Mormedi partnership combines decades of expertise in rail design, with both agencies having extensive experience working with operators and rolling stock manufacturers on large-scale projects within complex, multi-stakeholder environments.
Lead agency Tangerine boasts three decades of transport mobility design experience, having worked on numerous trains, aircraft interiors, and innovative transport seating solutions globally. Tangerine’s exceptional creative and technical expertise in rail car design and seating innovation, is combined with its ability to translate culture and brand into solutions that are right for both the operator and its customers. As part of its design team for Deutsche Bahn, Tangerine also brings rail technical expertise from Industry stalwart Charles Greenway, Director at Atlantic Design Projects Ltd.
Partner agency Mormedi brings over two decades of expertise in strategic design and innovation, having worked extensively on rail car design and customer experience projects for operators and OEMs across different markets. Mormedi’s deep understanding of passenger needs, combined with its ability to integrate sustainable practices and cutting-edge technology, ensures solutions that are both forward-thinking and impactful.
The Tangerine-Mormedi partnership emerged as a top contender, earning recognition for its process, strategic competence, storytelling, innovative approaches to seating and interiors, CMF design and material & sustainability expertise.
Weiwei He, Director at Tangerine, commented: “We are thrilled that Deutsche Bahn has entrusted our design partnership with this momentous opportunity to shape its next generation of high-speed trains. It is a great honour and a huge responsibility. Tangerine has a history of envisioning and delivering groundbreaking mobility innovations, and we look forward to bringing our creativity, ambition, and innovative approach to this rewarding challenge.”
Jaime Moreno, CEO at Mormedi, commented: “We are honoured to partner with Deutsche Bahn and Tangerine to shape the future of high-speed rail travel. This project represents an incredible opportunity to combine our expertise in strategic design, innovation, and sustainable solutions to redefine the passenger experience. We are committed to creating designs that not only meet the needs of today’s travellers but also anticipate the challenges and opportunities of tomorrow.”
Tangerine and Mormedi are very excited about this partnership and look forward to shaping the future of high-speed rail in Europe together with Deutsche Bahn.
Tags: Jaime Moreno, Mormedi, Weiwei He, Tangerine, Deutsche Bahn
