- JetBlue and GOL are co-branding champs with more than $1 billion from co-branded credit cards and other activities in 2023.
- Revenue-based accrual prevails; all ten programs apply a multiplier to fares to determine the number of points earned for a trip.
- Ryanair, easyJet, and Wizz Air are notable holdouts for not having FFPs.
- Azul has the largest collection of retail-oriented partners with approximately 40 brands.
- GOL has more than 50 partner airlines, such as Air Canada, American, Avianca, Emirates, TAP, and Turkish.
- Frontier offers 4 elite tiers (the largest number) with 8 of the airlines offering elite tier benefits.
- Air Arabia’s MasterCard provides a free roundtrip ticket to any destination, with all ten airlines promoting co-branded credit cards.
“The findings in this report demonstrate a significant evolution in the way low-cost carriers approach loyalty. What was once seen as an unlikely pairing is now a core driver of customer engagement and diversified ancillary revenue streams,” says Aileen McCormack, Chief Commercial Officer at CarTrawler.
“With over 20 years of experience providing car rental solutions to airlines globally, CarTrawler has seen first-hand how integrating car rental into loyalty programs enhances the customer journey and delivers significant value to airlines. To support this, we work with the world’s leading airlines to offer dynamic, bespoke loyalty offerings featuring earn-and-redeem car rental functionality tailored to tier, membership status, or fare class. These programs don’t just deliver rewards, they build meaningful connections with customers, keeping them engaged while driving incremental revenue growth.”
Tags: IdeaWorksCompany, Aileen McCormack, CarTrawler.
