Carlos Khneisser, vice president, Development, Middle East and Africa, Hilton, said, “With 13.1 million[1] tourists visiting Morocco in the first nine months of this year, an increase of around two million compared to the same period last year, the country is experiencing significant momentum as a sought-after tourist destination. These nine new signings will add more than 1,300 rooms and around 1,500 team members to Hilton’s growing portfolio in Morocco, where we plan to expand our footprint to over 20 hotels in the coming years. The introduction of new brands – and expansion of existing ones – demonstrates our commitment to catering to the different needs of guests visiting the country where we’ve enjoyed a strong legacy dating back almost six decades. We look forward to working closely with our valued owners to deliver Hilton’s globally recognised hospitality to guests at these outstanding hotels.”
Hilton Expands Luxury and Lifestyle Offerings in Morocco
Hilton is set to elevate its presence in Morocco with strategic collaborations to launch iconic luxury and lifestyle properties. Partnering with O Tower, Hilton will introduce the prestigious Waldorf Astoria brand to Rabat, while working with Yamed Group to debut both LXR Hotels & Resorts and the Curio Collection by Hilton in the country.
Waldorf Astoria Rabat Salé
Scheduled to open in 2025, Waldorf Astoria Rabat Salé will be part of Morocco’s tallest building, the Mohammed VI Tower, a 250-meter skyscraper with 55 floors. This mixed-use development will feature offices, residences, and an observatory. The hotel itself will offer 55 luxurious guest rooms and suites, two specialty restaurants, the signature Peacock Alley, concierge services, a poolside restaurant, meeting spaces, a spa, an infinity pool, and a fitness studio.
The Mohammed VI Tower serves as a key feature of the Bouregreg Valley redevelopment, complementing Morocco’s bold “Rabat City of Light, Moroccan Capital of Culture” initiative. The area will also feature cultural landmarks such as the Grand Theatre of Rabat, designed by Zaha Hadid Architects, museums, a marina, and a shopping mall.
LXR Hotels & Resorts – Casablanca
Marking the first LXR Hotels & Resorts property in Morocco, this luxury hotel is expected to open in 2025 in Casablanca’s prestigious “Triangle d’Or” district. Located within the upscale Metropolitan development, the hotel will offer 148 elegantly designed rooms and suites, three signature restaurants, a rooftop venue, a wellness spa, an outdoor pool, and multifunctional meeting spaces.
Drawing inspiration from Casablanca’s historic Les Arènes amphitheater, the hotel will blend modern design with cultural heritage, offering personalized service and immersive experiences that reflect the city’s vibrant character.
Curio Collection by Hilton
Rabat
The Curio Collection by Hilton in Rabat is scheduled to open in 2026. Situated near the Botanical Garden of Rabat, the hotel will feature 94 guest rooms, a brasserie, a signature restaurant, and a rooftop dining space adjacent to the pool. Located just five minutes from the Royal Palace and 30 minutes from Rabat-Salé Airport, it promises convenience and elegance for its guests.
Casablanca
Expected to open in 2026, the Curio Collection in Casablanca will include 63 stylish guest rooms, a fitness center, and access to the vibrant food, entertainment, and retail options within the Metropolitan development. Designed to immerse guests in authentic experiences, the property will feature distinctive architecture and curated cultural elements.
Further Growth in Rabat and Casablanca
Hilton continues its expansion with plans to introduce flagship brands such as Hilton Hotels & Resorts, DoubleTree by Hilton, and Hilton Garden Inn.
Hilton Rabat
Opening in 2026, Hilton Rabat will feature 162 contemporary rooms and suites within the Capital Mall development. The hotel will offer both indoor and outdoor pools, a spa, fitness facilities, and multiple dining options, catering to both leisure and business travelers.
DoubleTree by Hilton Casablanca City Centre
Launching later this year, this property will feature 389 rooms and suites, four specialty restaurants, a tea lounge, a grand ballroom, and a 2,500-square-meter spa, all in the bustling heart of Casablanca.
Hilton Garden Inn Casablanca City Centre
Set to open in 2026, this upscale yet affordable hotel will include 176 modern rooms, an all-day dining venue, and a café and lobby bar.
Hampton by Hilton Enters Morocco
Hilton will debut its Hampton by Hilton brand with two locations: Benguérir and Fes.
Hampton by Hilton Ben Guerir
Opening in 2025, this hotel will be located in the sustainable Green City of Benguérir, opposite the Mohammed VI Polytechnic University. With 94 comfortable rooms, dining facilities, and a gym, it will offer a modern, eco-friendly stay.
Hampton by Hilton Fes Golf
Set to open in 2027 near the Oued Fes Golf Resort, this property will feature 161 guest rooms, an outdoor pool, and meeting facilities, making it an ideal base for exploring Fes’s rich cultural heritage.
Expanding Hilton’s Portfolio in Morocco
The addition of these nine properties will expand Hilton’s portfolio in Morocco, which presently boasts 10 active hotels, including the Conrad Rabat Arzana and Hilton Taghazout Bay Beach Resort and Spa. With additional projects underway, including Waldorf Astoria and Canopy by Hilton in Tangier, Hilton continues to shape Morocco’s luxury and lifestyle hospitality landscape.
Tags: global brands, Carlos Khneisser, Africa, Hilton,
