Its algorithm has 130 touchpoints relevant to the luxury hotel sector. Each has its weighted score value with a total maximum accumulative score of 4663. The touchpoints relate to overall brand performance, not the performance of individual properties. The focus is on a brand’s ability to deliver on its passion, commitment, ethos, and values, together with the quality of its management and staff. Continuing investment and how it is utilised are also significant factors, particularly regarding new properties and the refurbishment of existing ones.
This year, LTI have extended the final list from 12 to 15, and brands must have at least eight properties to qualify (previously 10).
Here are this year’s results, reflected as percentages, with last year’s positions in brackets:
- Mandarin Oriental 81.6% (1)
- Bulgari 81.3% (New Entry)
- Oetker Collection 80.7% (2)
- Six Senses 80.2% (4)
- Aman 78.1% (5)
- One&Only 77.4% (8)
- Rocco Forte 76.8% (9)
- Rosewood 75.1% (10)
- Belmond 73.9% (6)
- Auberge 72.1% (3)
- Dorchester Collection 71.8% (New Entry)
- Four Seasons 71.5% (7)
- Peninsula 70.1% (11)
- COMO 69.7% (New Entry)
- Raffles 69.4% (12)
Mandarin Oriental: World’s Best Luxury Hotel Brand
This year, they have improved across several of our touchpoints, particularly with new openings, which are consistently impressive. It is an engaging brand with a loyal and growing following that appreciates its commitment to excellence.
New Entries
With the adjustment to the minimum number of required properties from ten to eight, Bulgari has made an impressive entry, securing second place, just 0.4 percent behind Mandarin Oriental. The Dorchester Collection also benefits from the adjustment, entering the list at 11. Additionally, COMO has made a deserving return at 14 after last being featured in 2022.
Michael Crompton, Founder of LTI, comments: “This year’s increase in the number of brands featured, from 12 to 15, along with the reduction of the number of properties brands require to qualify, from ten to eight, has created an intriguing outcome. The inclusion of Bulgari is particularly prevalent as they are a very focused and well-managed organisation, with each property delivering a truly ultra-luxury guest experience. With ongoing senior management shifts across the brands, continued eye-watering investment levels, and the aggressive competition in chasing the growing High Net Worth travel spend, who knows what next year will bring? In the meantime, congratulations to all 15 brands; they fully deserve the recognition.”
Tags: Michael Crompton, LTI – Luxury Travel Intelligence
