Aleph Hospitality, the leading independent hospitality management company in the Middle East and Africa, has secured management contracts for two prestigious Moroccan resorts: Marchica Lagoon Resort in Nador and Michlifen Resort & Golf in Ifrane. The company will now oversee the operations of both resorts, applying its renowned hospitality management expertise to enhance the guest experience.
Nestled along the pristine Mediterranean coastline in northern Morocco, just 45 minutes from Nador International Airport, the luxurious Marchica Lagoon Resort offers a refined blend of Moroccan-inspired design across its 93 tastefully decorated rooms and suites. The resort is home to seven restaurants and bars, each offering exceptional dining options. With the breathtaking Marchica Lagoon just steps away, the five-star property boasts an array of leisure facilities, including indoor and outdoor pools, a beach club, a variety of water sports, a luxury spa with a hammam, a fully equipped fitness center, a children’s club, and tennis courts. Additionally, Marchica Lagoon Resort is a picturesque venue for weddings and events, featuring panoramic lagoon views, expansive gardens, and state-of-the-art meeting rooms with a convertible terrace, perfect for hosting marquees and other special occasions.
The Michlifen Resort & Golf, a luxurious five-star all-suite property nestled in Ifrane, is set against the stunning backdrop of the Middle Atlas mountains. Designed in the style of an upscale Alpine chalet, the resort sits at an elevation of 1,650 meters, offering a snowy wonderland in the winter and a refreshing mountain climate in the summer. Located just an hour’s drive from Fes Sais International Airport, the resort boasts 72 suites, each offering one of four unique luxury décor options. Guests can indulge in seven distinct dining and beverage venues, unwind at the resort’s golf and country club featuring a signature mountain course designed by Jack Nicklaus, and enjoy amenities like indoor and outdoor swimming pools, a kids’ club, and an extraordinary mountain spa. The spa includes two hammams and a specialized Balneotherapy Centre. Additionally, Michlifen Resort & Golf features expansive meeting and event spaces, a fully-equipped business center, a versatile indoor sports hall, and the Royal Theatre.
In 2023, Morocco saw a record-breaking 14.5 million visitors, marking a 34% rise compared to the previous year and surpassing the pre-pandemic high of 13 million in 2019. This growth aligns with the government’s ambitious USD 580 million initiative to strengthen the tourism sector, aiming to welcome 17.5 million tourists by 2026. As part of this strategy, Morocco plans to launch new airline routes in anticipation of co-hosting the 2030 World Cup with Spain and Portugal.
Bani Haddad, Founder and Managing Director of Aleph Hospitality says: “We are thrilled to have been trusted with the management of these two exceptional luxury resorts in Morocco. We have been waiting for the right partners and properties to enter Morocco with and we could not have asked for a better way for us to commence our operations in the Kingdom. This is an interesting time with the unprecedented surge in tourist arrivals and the government’s ambitious plans to boost the sector. We look forward to working with the owners to uplift the operations of the resorts and to make the most of the promising conditions in Morocco.”
Tags: Nador International Airport, Bani Haddad, Aleph Hospitality, Morocco