The anticipation of increased aurora sightings is transforming travel trends, prompting both travelers and businesses to seize the moment.
NASA scientists have confirmed that auroras stunning displays of light caused by charged solar winds interacting with Earth’s magnetosphere are expected to become more frequent as the sun approaches its solar maximum between late 2024 and early 2026.
This peak in the 11-year solar cycle will result in vibrant auroral displays, particularly visible in regions such as the northern United States, Canada, and Alaska.
The National Oceanic and Atmospheric Administration (NOAA) has issued storm watches for the coming months, indicating that the northern lights could illuminate the skies across multiple states.
To capitalize on this surge in interest, travel companies like Thomas Cook and SOTC Travel have introduced specialized northern lights tours in prime locations including Rovaniemi and Saariselka in Finland, Tromso and Kirkenes in Norway, Kiruna in Sweden, and Murmansk in Russia.
Rajeev Kale, president and country head of holidays at Thomas Cook, emphasized the rise in demand from millennials, Gen Z, couples, and families seeking immersive experiences like Aurora Borealis safaris and unique accommodations such as igloos and glass hotels.
Data from Pickyourtrail, an online travel platform, reveals a striking 180% increase in searches for northern lights tours from India compared to last year, with over 65% of Indian travelers expressing interest in planning such trips within the next two years.
The average booking window has expanded from three months to five months, with early bird bookings rising for trips scheduled more than nine months in advance.
In addition to commercial tours, the Uttarakhand Tourism Development Board is spearheading the ‘Nakshatra Sabha’ series, a night sky and astronomy tour in collaboration with Starscapes.
Scheduled from October 4-6 in Jageshwar and November 8-10 in Benital, these events aim to enhance local economies while promoting cultural and natural heritage. Sachin Kurve, secretary of tourism and CEO of the Uttarakhand Tourism Development Board, noted that such initiatives create livelihood opportunities and diversify tourism in the region.
The Nakshatra Sabha will feature events such as astrophotography sessions and eco-astronomy trails, allowing participants to explore the unique flora and fauna of Uttarakhand during the day, followed by spectacular stargazing opportunities at night.
As auroras capture the imaginations of travelers worldwide, the alignment of celestial events with tourism trends promises to illuminate both skies and economies in the months to come
Tags: Aurora, Alaska, National Oceanic and Atmospheric Administration (NOAA), Rajeev Kale, Thomas Cook, Canada
