Following NTTO's inaugural report last year covering calendar year 2022, this new report covering calendar year 2023 provides a valuable update on the characteristics of Canadian visitors to the United States and actionable intelligence to policymakers and U.S. businesses about this important international inbound source market for the U.S. travel and tourism industry.
10 key highlights of the calendar year 2023 Canadian overnight land visitors to the United States report are:
- 9.8 million visitors (representing a 38 percent increase from 2022) spent 64.8 million nights in the United States in 2023, staying an average of 6.6 nights in the United States.
- Top Source Canadian Provinces: Ontario (40 percent), Quebec (24 percent), and Alberta/British Columbia (22 percent)
- Top U.S. States Visited: New York (2.5 million), Washington State (1.0 million), Florida (826K), California (638K), and Michigan (540K)
- Top Main Purpose of Trip: Vacation/Holiday (75 percent) and Visit Friends/Relatives (18%)
- Travel Party Composition: Spouse/Partner (67 percent), Family/Relatives (60 percent), Friends (18 percent), Traveling Alone (4 percent), and Tour Group (3 percent)
- Accommodation Used: Hotel/Motel/Rental (78 percent), Private/Second Home (20 percent), and Other (8 percent)
- Average Number of U.S. States Visited (2)
- Top Leisure Activities Engaged: Sightseeing (36 percent), Shopping (27 percent), Recreational Sports (24 percent), National Parks/Monuments (23 percent), and Art Galleries/Museums (21 percent)
- Types of Transportation Used in the United States: Auto/Motorcycle (80%), RV/Motorhome (11 percent), Bus/Subway (9 percent), and Air Travel between U.S. Cities (7 percent)
- Average Spending in the United States: $2,674 (Per-Travel Party), $906 (Per-Visitor/Trip), $232 (Per-Visitor/Day); Average Annual Household Income: $93,737
The 2023 report is available on the International Travel Characteristics landing page under the NTTO research home page. Click on "Inbound Quarterly & Annual Data From the Survey of International Air Travelers" and scroll to "Annual 2023" and click on "2023 Canada - Land"
Directly download the 2023 report by clicking here.
Directly download the 2022 report by clicking here.
Keep up-to-date on the travel and tourism industry by visiting TI News.
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