Taking place from 23-25 October at the Sands Expo and Convention Centre in Singapore, the event will feature an impressive lineup of exhibitors, including Business Events Perth, Business Events Sarawak, Gangneung Convention Bureau, Guam Visitors Bureau and Sapporo Convention Bureau among others.
Industry leaders such as Amadeus, Dubai World Trade Centre and FCM Meetings and Events will lead groundbreaking discussions, making this a must-attend event for professionals in the MICE sector.
Unparalleled Networking and Business Opportunities
MICE Show Asia 2024 will bring together over 700 MICE and corporate buyers, event professionals, and industry thought leaders.
As the MICE industry anticipates a 50% increase in event budgets and in-person events in 2024, this show is perfectly timed to meet the industry’s growing demands.
The event will offer an extensive program featuring top exhibitors, insightful conference sessions, and invaluable networking opportunities, allowing attendees to engage with key MICE destinations, associations, and service providers.
Joyce Wang, Executive Director of Messe Berlin Asia Pacific, the organizer of MICE Show Asia, Travel Tech Asia, and ITB Asia stated, “As the industry rebounds with heightened demand, MICE Show Asia 2024 will provide a platform for industry professionals to connect, collaborate, and explore new opportunities in this dynamic sector.”
Advanced Business Matching and AI-Powered Networking
MICE Show Asia 2024 will introduce AI-generated profile recommendations and smart lead retrieval, ensuring seamless business matching and pre-scheduled appointments.
Exhibitors will have the opportunity to connect with targeted MICE and corporate buyers, facilitating post-show lead generation.
The event will also feature structured B2B appointments, opening night functions, and evening receptions designed to foster collaboration and expand professional networks.
Among the top exhibitors are Alaska Destination Specialists, Asia DMC, Chatrium Hotel Riverside Bangkok, and Cinnamon Hotels and Resorts.
These exhibitors will showcase innovative solutions and unique venues, catering to the evolving needs of event organizers and corporate planners across the Asia-Pacific region.
Thought Leadership and Expert-Led Conference Sessions
Over three days, MICE Show Asia 2024 will host a series of expert-led conference sessions covering hot topics such as the role of Artificial Intelligence (AI) in corporate travel, the future of experiential events, and the impact of digital transformation on the MICE industry.
Key sessions include:
Experiential Experiences at Events and Beyond: Navigating the Future of MICE Technology
The Evolution of Incentive Travel Through Storytelling
Globalization and Localization in Travel Management Companies (TMCs)
How Digital Transformation is Redefining Corporate Travel Booking?
Industry leaders like Mahir Abdulkarim Julfar, Executive Vice President at Dubai World Trade Centre, and Iain Bitran, Executive Director at International Society for Professional Innovation Management, will share strategies for achieving excellence in an evolving landscape.
Additionally, the CVB Talks session will highlight success stories from MICE destinations in the Asia-Pacific region.
Strategic Partnerships and Global Insights
MICE Show Asia 2024 has formed strategic partnerships with leading international associations, including the Global MICE Collaborative, Global Destination Sustainability – Movement, and Society for Incentive Travel Excellence (SITE).
These collaborations will deliver exclusive insights on key trends such as sustainability in MICE, incentive travel, and the future of the exhibitions industry.
Annette Gregg, representing the Global MICE Collaborative, stated, “We are thrilled to bring our Global MICE Certificate and workshop education to ITB Asia/MICE Show Asia 2024.
This premier convention will move our industry forward by connecting the region’s most important professionals in a powerful educational marketplace.”
With its comprehensive program, strategic partnerships, and record-breaking attendance, MICE Show Asia 2024 is set to be a transformative event for the global MICE industry.
Industry professionals are encouraged to attend and leverage this unparalleled opportunity to network, learn, and grow in a rapidly evolving market.
Tags: Dubai World Trade Centre, Gangneung Convention Bureau, Guam visitors bureau, ITB Asia 2024, Joyce Wang, Messe Berlin Asia Pacific, MICE Show Asia 2024, Sands Expo and Convention Centre, Sapporo Convention Bureau, Singapore, sustainability
