In an innovative partnership, a private railway on the Izu Peninsula, located south of Tokyo, is joining forces with Taipei Metro to attract international visitors, showcasing local attractions and culinary specialties along its route.
Recently, a packed resort train on the Izukyu Line journeyed towards the peninsula’s tip, bustling with tourists on a weekday, and not just any day—a Friday. Impressively, about 70% of these travelers were from abroad, and their hefty luggage was neatly stowed beneath the seats.
The Izu Peninsula has traditionally been a favorite among European and American tourists, but lately, it’s witnessing a surge in visitors from other Asian countries.
In a strategic move to draw even more Asian tourists, Izukyu cemented a ‘friendship agreement’ with Taipei Rapid Transit in late April. By May, they rolled out the Ma Ji Train, adorned with Taiwanese landscapes both inside and out.
A promotional offer in late July saw both companies slashing ticket prices by 30% for Izukyu’s Shimoda Ropeway in Shizuoka and Taipei Rapid Transit’s Maokong Gondola, rewarding travelers who explore both destinations.
Local tourist sites are evolving with these new trends. For instance, the Atagawa Onsen in Higashiizu now lights up its evenings with red lanterns, creating an ambiance akin to Jiufen, a renowned spot in Taiwan.
The region, primarily frequented by domestic Japanese tourists, is now enticing them with unique rail excursions. Izukyu has introduced a special ticket—priced at 3,980 yen (about $27)—which covers unlimited travel for a day and includes a dining voucher redeemable at select eateries renowned for their fresh seafood.
Expanding its portfolio, Izukyu launched the Wizu Olive brand last February, which includes olive oil, various food items, and even cosmetics. These products are available at station shops and are also featured in local hotels and restaurants. Their olive oil gelato has become a standout, selling approximately 1,500 cups from April to June.
Adjusting to changes brought by the pandemic, Izukyu transitioned several of its stations to operate autonomously, which is now seeing a revival in activity. Additionally, they inaugurated a visitor center at one station in April, offering amenities like workspaces, luggage storage, and a souvenir shop, enhancing the overall guest experience.
Tags: Asian tourists, International tourism, Izu Peninsula, Japan travel, railway collaboration, Taipei Metro
