News in Brief

4 principles emerge in advertising's new era

(Pixabay)

Rei Inamoto, founding partner of I&CO, breaks down four rules emerging in the advertising world. Brand storytelling shifts toward product stories, brands seek trusted differentiation over emotional connection, the brand universe is superseding the ecosystem, and repeatable systems are more sustainable than scalable models, Inamoto writes.

 Full Story: Fast Company (tiered subscription model) (7/1) Pinterest growing its role in the retail space

(SOPA Images/Getty Images)

Pinterest is gaining more influence in the retail space with a model that allows for individual discovery and makes space for its 498 million monthly active users to explore their personal interests. The users, mostly female, are being courted by high-end brands in segments including DIY, home decor and fashion.

 Full Story: Forbes (tiered subscription model) (6/28)

 AI crosses boundaries to reshape marketing

From creating an "answer economy" to giving ecommerce customers more power, AI has transcended silos to start transforming the marketing industry. BrandRank.AI CEO Pete Blackshaw examines 10 of those changes and the best ways companies can adapt to meet them.

 Full Story: Ad Age (tiered subscription model) (7/2

(6/28)

Google will offer 3rd-party datasets on Vertex AI platform

Google's Vertex AI platform will allow users to use specialized third-party datasets from Moody's, Thomson Reuters, ZoomInfo and others to build services using Google's machine learning and large language models. Google is also expanding Vector Search to support hybrid vector- and text-based searches.

 Full Story: The Verge (6/27)

4 principles emerge in advertising's new era

(Pixabay)

Rei Inamoto, founding partner of I&CO, breaks down four rules emerging in the advertising world. Brand storytelling shifts toward product stories, brands seek trusted differentiation over emotional connection, the brand universe is superseding the ecosystem, and repeatable systems are more sustainable than scalable models, Inamoto writes.

 Full Story: Fast Company (tiered subscription model) (7/1) 

Hyatt grows in Germany with purchase of me and all hotels

Hyatt Hotels Corp. has acquired the me and all hotels portfolio, comprising six hotels and more than 1,000 guestrooms in Germany, from Lindner Hotels AG, expanding on a partnership that began in 2022 and incorporated Lindner hotels into the World of Hyatt loyalty program. The brand plans to open a new hotel in Berlin this year, along with other German properties in Leipzig, Stuttgart and Hamburg in 2026.

 Full Story: Hotel Business (tiered subscription model) (6/28) 

Alain Ducasse opens new restaurant at hotel in Italy

Alain Ducasse has opened Il Ristorante Alain Ducasse at the Romeo Collection's Romeo Napoli hotel in Naples, Italy, with picturesque views of Mount Vesuvius and the Port of Naples. The menu, led by executive chef Alessandro Lucassino, who has worked with Ducasse for 11 years, features Mediterranean ingredients prepared with French techniques, emphasizing healthful and vegetable-forward dishes and a 1,500-label wine list that balances Italian and French wines.

 Full Story: Wine Spectator (6/27

Meetings exec on revenue rebound, data innovation "In every metric," from revenue to number of meetings managed, BCD Meetings & Events is outperforming pre-pandemic levels, in some cases by as much as 20%, said Bruce Morgan, the company's global president, who says data that allows clients to track the benefits of their meeting investments has undergone a "sea change" in recent years. "We have the ability to measure the in-room experience from a meeting by looking at reactions and facial recognition [and using that] to rank your content in real time, rather than collecting pre- and post-event data," Morgan said.  Full Story: Business Travel News (7/2)

INDUSTRY UPDATE Global tourism seen topping $1 trillion by 2027 (Robert Alexander/Getty Images) The global travel industry will grow 8.3% this year and reach $1.03 trillion in revenue by 2027, predicts new data from Statista Market Insights, which estimates almost half of the revenue will be realized by hotels and 30% will be spent on packaged holidays. The report predicts camping and cruising will be the fastest-growing segments of travel and 500 million new travelers will enter the market in the coming three years.  Full Story: TravelAge West (7/2)      BWH Hotels grows "soft brands" with individuality BWH Hotels, the parent of Best Western, is growing its "soft brands" -- WorldHotels, Premier Collection, Signature Collection and SureStay Collection -- with a formula that requires minimal brand standards and allows owners to maintain a hotel's individuality while plugging into a major distribution system. "When you're forcing [standards] on something that inherently has a good path, you're basically cutting that off and trying to re-divert," said Amy Hulbert, the company's vice president of boutique and upscale brands, noting that this kind of partnership can be especially appealing to a historic property that want to modernize without losing its personality.  Full Story: Hotel Management online (7/2)  Mass. launches new tourism advertising campaign The Massachusetts Office of Travel and Tourism has launched a new advertising campaign with the tagline "Made Possible," to be seen first on billboards and in digital ads, which will run in New England as well as Texas and Florida. Two examples showcase the Celtics' championship win -- "Bragging rights, made possible" -- and LGTBQ Pride Month --"Family pride, made possible."  Full Story: The Boston Globe (tiered subscription model) (7/1)  Royal Caribbean to deploy new ship on short itineraries Cruise lines usually deploy new ships on the most lucrative 7-day itineraries, but Royal Caribbean will break the mold this month when it launches Utopia of the Seas, which will sail three-day weekends from Friday through Monday and four-day itineraries from Monday through Friday from Port Canaveral, Fla. The company aims to hook new cruisers with short itineraries delivering "the world's biggest weekend," all of which will include stops at Perfect Day at CocoCay, Royal's private island.  Full Story: TheStreet (7/2)