It launched Kinective Media by United AirlinesKinective Media by United Airlines – the first media network that uses insights from travel behaviors to target personalized ad content and offers.
The new technology platform gives marketers the opportunity to target offers across various channels including United’s mobile app and inflight entertainment screens.
The airline expects it will drive greater loyalty by MileagePlus members through more personalized real-time offers and experiences.
Kinective Media is already working with brands such as Norwegian Cruise Line, Macy’s, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as ad agencies.
The focus is on premium brand relationships in retail, luxury goods, financial services, automotive, media brands and travel.
Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.
“We’ve built a first-of-its-kind adtech-enabled traveler media network where brands have already started connecting to premium audiences,” said Richard Nunn, CEO of MileagePlus.
“Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers.”
Kinective Media aims to enhance the travel experience while growing trust of the United brand.
Advertisers are not able to access personal information of United customers.
Instead, Kinective Media leverages the insights of adult customers to create aggregated audience segments.
Customers can opt-out of Kinective Media targeted advertising at any time.
Kinective Media partners can target their content through United’s mobile app or via inflight entertainment on seatback screens.
United has nearly 100,000 seatback screens across its fleet.
United’s seatback screen content is also available on customer’s personal devices.
The inflight content is available in more than 20 different languages.
Tags: Richard Nunn, MileagePlus,echnology platform, Kinective Media , United Airlines
