The National Museums of Kenya (NMK) and CityBlue Hotels are delighted to declare a groundbreaking collaboration aimed at boosting tourism and cultural appreciation in Kenya.
This new venture offers numerous possibilities for sponsorship, joint branding, and collaborative marketing efforts.
Founded under the Museums and Heritage Act of 2006, NMK operates as a comprehensive entity dedicated to the acquisition, conservation, research, documentation, and exhibition of Kenya’s historical and contemporary cultural and natural assets. This initiative aims to deepen the understanding, admiration, and sustainable management of these resources, serving both Kenya and the global community now and in the future.
CityBlue Hotels, recognized as one of Africa’s rapidly expanding local hotel chains, maintains operations across Kenya in cities including Mombasa, Nairobi, and Lamu, with plans to open additional locations soon. Their presence extends across Uganda, Rwanda, South Sudan, Tanzania, and Ghana, with partnerships encompassing over twenty hotels in South Africa and Mozambique.
Professor Mary Gikungu, Director General of the NMK, stated that “This arrangement is a step for NMK to engage with the private sector with a group that is established, growing, dynamic and cares, like we do, for the welfare of mankind and the conservation of the biological diversity of the East African region and that of the entire planet. The story of NMK and our cultural heritage will be enhanced by this collaboration”.
Jameel Verjee, Founder & CEO of CityBlue Hotels, explained at the Africa Hotel Investment Forum 2024 that “NMK manages many Regional Museums, Sites and Monuments of national and international importance alongside priceless collections of Kenya’s living cultural and natural heritage. As an institution that must respond to the growing needs of the society, NMK is striving to contribute in a unique way to the task of national development and we cannot wait to be a partner of NMK on this journey”.
Tags: Africa travel, cultural heritage, Jameel Verjee, CityBlue Hotels, heritage conservation, Hotel Collaboration, Hotel Expansion, kenya tourism, Mary Gikungu, NMK, NMK CityBlue partnership, sustainable tourism, Tourism
