Networking and Promotional Strategies
- During the ATM, CzechTourism plans to engage in significant discussions and networking sessions with leading tour operators, airlines, media representatives, and other vital stakeholders in the travel industry. These interactions are geared towards fostering cooperation and collaboration to enhance the visibility and appeal of Czechia in the Middle Eastern market.
Cultural and Artistic Highlights
- A key feature of CzechTourism’s presence at ATM 2024 is the unveiling of a new coin collection by Czech Mint, including the ‘Above the Clouds’ coin designed by renowned Emirati artist, Ali Al Ali. This coin, symbolizing aspiration and achievement, is intended for aviation and travel enthusiasts. Ali Al Ali’s designs, which merge Emirati culture with Czech heritage, add a unique dimension to the Czech pavilion. He will be available for media interviews and to engage with visitors about his creative process on specific days during the market.
Collaborative Efforts and Industry Contributions
- Denis Petrakov, Director of Czech Mint Middle East, shared insights on the collaboration between Czech Mint and Dubai Design Academy (DDA), facilitated by a Memorandum of Understanding signed in 2022. This partnership focuses on design development and knowledge sharing, which has led to several collaborative coin design projects. Czech Mint takes pride in being the first foreign mint to produce coins based on Emirati designs and is excited to showcase these at the ATM.
Marketing and Visitor Engagement
- Barbara Andelová, International Marketing Manager for New Markets at CzechTourism, expressed excitement about returning to the ATM to promote Czechia’s offerings. With robust partner support, CzechTourism is poised to create memorable experiences for visitors and build enduring relationships within the travel sector.
Showcasing Czech Suppliers
- CzechTourism will highlight a diverse selection of Czech suppliers at the ATM, showcasing everything from luxury accommodations to unique experiential activities. Attendees visiting the Czechia pavilion will have the opportunity to explore the country’s rich cultural heritage, scenic landscapes, and vibrant tourism experiences.
List of Czech Partners
- The delegation includes notable entities such as Barcelo & Occidental Hotels, Grandhotel Pupp, Savoy Westend Hotel, Hotel Thermal & The Julius Prague, Randon Spa Jáchymov, Graficon DMC, and Fashion Arena.
