Most Searched Destinations
Domestic travel continues to dominate the search charts, contributing to a significant portion of travel inquiries. Goa retains its crown as the most searched destination, appealing to travelers with its sun-kissed beaches and vibrant culture. However, there are noteworthy shifts in search patterns, with cities like Srinagar and Udaipur witnessing a surge in interest.
Pilgrimage destinations such as Puri and Varanasi are also in the limelight, reflecting a blend of spiritual exploration and cultural immersion. Notably, Ayodhya emerges as a rising star in terms of search volumes, indicating a growing interest in heritage tourism.
Highest Growth Destinations
While popular destinations hold their allure, it’s the lesser-known gems that steal the spotlight this summer. Ayodhya, with its rich historical significance, tops the list of domestic destinations experiencing remarkable search growth. From the tranquil shores of Lakshadweep to the serene landscapes of Nandi Hills, travelers are seeking unique experiences beyond the usual tourist circuits.
International Escapes
On the global front, familiar names like Dubai and Bangkok continue to reign supreme. However, emerging destinations like Baku, Almaty, and Nagoya are capturing the imagination of adventurous souls. Additionally, destinations such as Luxembourg, Langkawi, and Antalya are gradually garnering attention, offering a refreshing change for intrepid travelers.
Family vs. Solo Travel
MakeMyTrip’s report reveals a diverse tapestry of travel preferences, with the family travel segment witnessing a notable growth of 20% compared to the previous year. Simultaneously, solo travel sees a commendable rise of 10%, reflecting the evolving dynamics of travel aspirations among Indian travelers.
Premium Stays
From cozy homestays to lavish villas, the hospitality landscape undergoes a premium transformation. While mid-range tariffs remain popular, properties commanding higher rates witness a surge in demand. This trend underscores a penchant for elevated experiences, with travelers seeking indulgence and exclusivity.
Duration of Travel
The average duration of domestic and international travels varies, reflecting diverse preferences and itineraries. Domestic trips typically span 3-5 days, offering quick getaways for rejuvenation and exploration. In contrast, international adventures extend for 5-8 days, allowing ample time for immersive experiences and cultural immersion.
Top Holiday Packages
Himachal Pradesh, Kashmir, Goa, Kerala, and the North East emerge as top contenders for domestic holiday packages, enticing travelers with their scenic beauty and cultural richness. Meanwhile, international escapades to destinations like Thailand, Dubai, Bali, Europe, and Singapore promise unforgettable experiences and adventures.
Assurance-Backed Products
In an era marked by uncertainty, assurance-backed products gain traction among travelers. The ‘Zero Payment Trip Guarantee’ emerges as a popular choice, offering peace of mind and flexibility in travel planning. Additionally, railway reservations witness increased usage of such products, catering to the needs of travelers seeking hassle-free journeys.
Insights from the Industry Leader
Rajesh Magow, Co-Founder & Group CEO of MakeMyTrip, sheds light on the prevailing trends, emphasizing the enduring allure of summer travel. With a surge in searches and bookings, coupled with strategic travel planning around election dates, the travel sector continues to thrive, catering to diverse preferences and aspirations.
As summer unfolds its warmth, the spirit of travel beckons, inviting adventurers to embark on unforgettable journeys with the insights of MakeMyTrip. Whether exploring the pristine beauty of domestic landscapes or venturing into the realms of international escapades, the possibilities are endless. With assurance-backed products ensuring peace of mind, and a myriad of destinations awaiting exploration, this summer promises to be a tapestry of cherished memories and unforgettable experiences.
Tags: Destination Exploration, MakeMyTrip, Premium Stays, summer travel, travel trends
