“With our variety of hotel brands, we will create new hotel experiences in Africa for different target groups – from price-conscious holidays in a TUI Suneo hotel via our global brand TUI Blue to a new luxury experience with The Mora”, says Artur Gerber, Managing Director TUI Blue, ahead of the East Africa Property Investment Forum. “We are looking forward to contributing to the development of the African hospitality industry and working together with local communities.”
In addition to the launch of the new brand The Mora, a further TUI Blue project is also planned in East Africa. In the coming years, a new hotel with 117 rooms located in Kilifi County at the Indian Ocean will be built. The future Wesam Okasha is going to be the first TUI Blue hotel in Kenya and is being developed by Sands of Darakasi Resorts Limited. “This project is a great example how we share our expertise as a leading leisure hotel brand with partners and jointly developing new hotels on the African continent for our guests,” says Wesam Okasha, Head of Global Development TUI Blue. “In collaboration with Valor Hospitality Partners, we are currently looking for further franchise opportunities who want to become part of our growth strategy.” In East Africa, the focus is particularly on key destinations such as Mauritius, Tanzania and Kenya.
TUI Hotels & Resorts’ current portfolio in Africa in total comprises more than 90 hotels with over 30,000 rooms across seven countries.
Tags: Artur Gerber, TUI Blue, Wesam Okasha, TUI Group, Africa