One standout performer is Evansville in Indiana, where hotels are set to witness a more than fivefold increase in arrivals (505%) over the two dates, compared to the same period last year. Reflecting this surge in demand, SiteMinder’s figures show that the average cost of a hotel room in the city will be up 48.7% for the two dates in question from $224.73 last year to $334.18 this year.
SiteMinder’s data also reveals strong numbers in Buffalo, New York, with hotel arrivals for this coming Sunday and Monday rising to almost three times higher (276%) than those the city saw for the same dates last year. Room rates increased correspondingly, by 92.77%, from $161.56 last year to $311.44 this year.
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| Jason Lugo, Market Vice President for the Americas at SiteMinder. |
Jason Lugo, Market Vice President for the Americas at SiteMinder, says, “Events such as the upcoming total solar eclipse provide an opportunity for hotels to bring in critical revenue by capitalizing on surges in demand. They have already done the first part, which is ensuring their visibility to eclipse-chasers and securing their bookings. Additionally, they have employed clever, dynamic revenue management strategies to ensure their prices reflect the demand.”
Adds Lugo: “With their guests now due to arrive, it is time for hotels to take the next important step of offering a frictionless and personalized guest experience. This will maximize their opportunities to upsell to today’s experience-led, deal-hungry travelers, thereby further increasing their revenue.”
Tags: Jason Lugo, SiteMinder
