Pacific Hospitality Group deepens ties with Silverware POS in luxury hotels

The renowned Pacific Hospitality Group has implemented Silverware’s dedicated GuestX Ordering & Payments solution across its prestigious lifestyle properties. Among these exceptional venues are The Meritage Resort and Spa in Napa, California (home to the Olive & Hay Restaurant, honored with the Napa Valley Wine Award by The Napa Valley Vintners for its extensive collection of locally sourced wines), the Grand Reserve at The Meritage in Napa, the Paséa Hotel and Spa in Huntington Beach, California, Hotel Viata in West Lake Hills, California, and the Ko’a Kea Hotel & Resort in Koloa, Hawaii (Red Salt Restaurant, a four-time recipient of Honolulu Magazine’s Hale ‘Aina awards for Best Kauai Restaurant).

JB Crawford, an IT analyst and project manager at PHG, emphasized Silverware’s commitment to PHG’s success through flexible software development, robust integration partnerships, and unparalleled customer service. He highlighted the continuous analysis and improvement of operational performance, praising Silverware’s adaptability and user-friendly interface.

GuestX, fully integrated into the Silverware POS system, is revolutionizing the digital dining experience across PHG properties. Crawford noted the significant impact of GuestX on operations, with teams increasingly relying on it for various services, including pools, spas, in-room dining, cafes, and large events. The ability to post to multiple PMS systems and integrate with multiple credit-card gateways enhances competitiveness.

Crawford acknowledged the evolving standards in hospitality technology due to COVID, emphasizing the lasting importance of touchless payments and flexible ordering. He expressed gratitude to Silverware and recognized integrations with other platforms, such as Avero, FreedomPay, Givex, Infor HMS, Opentable, Profitsword by Actabl, and Yellow Dog Inventory. He praised the Silverware Help Desk’s impressive knowledge and calmness under stress.

The GuestX Digital Platform, tailored for hotels and resorts, enhances the guest experience across various property outlets, supporting In-Room Dining, Grab & Go, Poolside, Beachfront, Golf Course, and Banquets. Guests can effortlessly place orders and make payments via mobile phones, offering credit card, Apple Pay, Google Pay options, and room charging. The fully customizable platform ensures a consistent brand experience, addressing challenges such as labor shortages and rising costs.

Thomas Small, Silverware Global Enterprise Sales Director, clarified that GuestX is purpose-built for in-restaurant dining, not a converted online ordering system. It empowers staff to focus on upselling, improving service speed, operational efficiency, and curating exceptional dining experiences. Small expressed confidence in Silverware’s continued growth alongside PHG as they navigate the digital and modern dining landscape.

Tags: Luxury hotels, Pacific Hospitality Group, PHG Expansion, Thomas Small, Silverware POS, GuestX