MSC Cruises, the world’s third-largest cruise brand, is highlighting five key travel trends shaping guest decisions for 2024 and beyond. The prominent global cruise line observes increased demand for experiences that involve extended stays in destinations, culturally immersive vacations, upgraded adventures with a touch of luxury, sustained enthusiasm for travel spanning from the Caribbean to Europe’s vibrant cities, and guests seeking the best value for their vacation.
PROLONGED ENJOYMENT
Cruise itineraries featuring extended or overnight port calls are gaining popularity, reflecting the growing desire among cruise enthusiasts for more time at ports. This additional time enables guests to authentically and leisurely explore destinations, allowing them to absorb unique cultures, savor local flavors, and fully experience everything a destination has to offer.
Many of MSC Cruises’ 2024 itineraries include full-day or overnight stays in sought-after destinations like the Greek Island of Mykonos, Dubai in the UAE, San Juan, Puerto Rico, and the line’s private island in The Bahamas – Ocean Cay MSC Marine Reserve. These extended stays provide ample time for guests to immerse themselves, whether it’s unwinding in the unhurried pace of life in the Greek islands, indulging in world-class shopping, or enjoying an after-dark lighthouse show in The Bahamas.
CULTURAL DISCOVERY
The upcoming year witnesses a heightened eagerness among travelers to explore diverse cultures and embrace new destinations. Vacationers no longer content themselves with visiting well-known tourist attractions; instead, they seek to experience destinations in a way that reflects the local lifestyle.
In 2024, MSC Cruises will offer itineraries to trending destinations rich in cultural heritage and history. MSC Bellissima will sail in Asia, allowing guests to explore the art, history, and traditions of Japan and China. MSC Virtuosa will navigate the Middle East, making stops in cultural hubs like Dubai, Abu Dhabi in the UAE, and Doha in Qatar. Those interested in the unique history and traditions of Scandinavia and the Baltic region can opt for a cruise on MSC Poesia next summer.
ENHANCED EXPERIENCES
Globally, travelers are increasingly seeking more exclusive and luxurious experiences, aiming to transform their annual vacation into truly unforgettable and indulgent adventures that create lifelong memories.
MSC Cruises offers the MSC Yacht Club—an elevated ship-within-a-ship cruising experience. First introduced in 2008, this concept has gained immense popularity, leading to its expansion across 14 of the line’s ships.
Guests in the MSC Yacht Club can enjoy 24-hour butler service, lavish suites, private lounges, and a dedicated high-end restaurant. They also have easy access to the ship’s entertainment, dining options, and facilities. MSC Yacht Club guests sailing to private island destinations, such as Ocean Cay MSC Marine Reserve and Sir Bani Yas, enjoy upgraded on-island experiences, including exclusive access to private beaches and elevated dining options.
EUROPEAN URBAN ESCAPE
Travelers are more enthusiastic than ever to explore the vibrant cities of Europe. These urban destinations offer a well-rounded appeal, featuring historic sites, culinary experiences, diverse shopping options, renowned attractions, and immersive opportunities to engage with local culture.
MSC Cruises, the market leader in Europe, provides a growing number of itineraries allowing guests to explore a variety of active cities—all on one journey without needing to repack their suitcase. From the iconic landmarks of Paris (Le Havre), London (Southampton), and Amsterdam in Northern Europe to the historical vibrancy of Rome and Barcelona in the Mediterranean, MSC Cruises delivers an unparalleled exploration of Europe’s dynamic urban landscapes.
OPTIMAL VALUE RETURN
Cruising is gaining popularity among those who have never sailed before, with more Gen-X and Millennials considering a cruise vacation for the first time. More individuals are recognizing the inherent value of a cruise compared to alternative land-based options. Couples, families, or groups of friends can choose itineraries containing must-see destinations. Those sailing with MSC Cruises can tailor their time ashore with a variety of shore excursions to experience the best of a destination. Once back onboard, they can seamlessly transition between different dining venues, enjoy a new full-scale theater production each evening, and relax in outstanding wellness facilities—all with unbeatable value.
Tags: Cruising, key travel trends, MSC Cruises