ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

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Τρίτη 7 Νοεμβρίου 2023

Tripadvisor Q3 revenue up across all segments, most sharply for Viator

 

The financial results out of Tripadvisor continue to tell a similar story each quarter – Viator is showing the most growth, and its revenue is now inching toward surpassing revenue from the Tripadvisor Core, which includes hotel metasearch, subscriptions and display ads, Tripadvisor experiences and dining. 


In the period from July through September this year, Viator revenue came in at $245 million, up 41% year over year, and it accounted for 46% of Tripadvisor’s total revenue in Q3 of $533 million. Total revenue for the company was up 16% year over year.

Tripadvisor Core, meanwhile, had revenue of $290 million in the quarter – up just 2% year over year. In a statement regarding the results, the company said, within Core, branded hotels revenue was $181 million, a decline of 4% year over year. “Within branded hotels, growth in the hotel B2B offering was offset by declines in the hotel meta offering. Hotel meta performance was primarily a result of declines in Europe, and lesser so in the [United States], which more than offset growth in Rest of World.”

Net income in Q3 was $27 million and adjusted EBITDA was $127 million or 24% of revenue, which the company said exceeded expectations.

“We are pleased to deliver another quarter of healthy growth, driven by our efforts to capitalize on our leadership position in the large and growing experiences category,” said Matt Goldberg, Tripadvisor CEO.

“Our teams delivered results that exceeded expectations financially while continuing to execute more efficiently and effectively in pursuit of our strategic goals.” 

Tripadvisor’s selling and marketing costs were $272 million in Q3, up 16% year over year, and represented 51% of revenue, similar to the figure from Q3 2022.

Tripadvisor has been working to integrate generative artificial intelligence into its platform. The company’s latest update came two weeks ago with the launch of AI-powered review summaries. And earlier in October Tripadvisor, along with Booking.com, Expedia Group, Amazon and other non-travel sites, announced a coalition that will work to bring more trust and authenticity to online reviews.

*This story will be updated after Tripadvisor's call with analysts Tuesday morning.