The report shines a light on how the industry has set new benchmarks for business as they rebound from the pande
mic. It marks the long awaited return of their industry leading annual
report, which Tourwriter paused during the pandemic related downturn. “Naturally, it wasn’t right for us to continue with this initiative as our industry grappled with the devastation it left in its wake” they state in the reports introduction.
“Our industry is in a unique position with travel businesses at various stages of rebound, and no real frame of reference as to what a new normal should look like for those operating in the high-end of the travel market,” said Tourwriter’s Head of Growth, Lisa Gardiner.
“We saw a real need for travel designers to have a reliable source of information during this transitional scale up period. When we couldn’t find that source, we set out to create it ourselves,” explained Gardiner. Tourwriter is one of the industry’s longest standing tour operator software providers. They have become renowned for sharing industry resources and thought leadership content over the past two decades.
Tourwriter’s report reveals high-end travel consultants in a post covid market are selling, on average, USD $1.02m, worth of travel per year, a twofold increase compared to pre-Covid data
released by Tourwriter in 2019. “This figure is a promising sign that tailor-made travel has well and truly rebounded,” said Gardiner. The report also uncovers a substantial boom in sustainability lead travel businesses post covid, up by almost 9% compared to pre 2020 levels.
Tourwriter’s Marketing Manager, Lara Simmons believes a strong industry is a knowledgeable one. “We are more determined than ever to understand and share our insights into the world of
tourism, so that travel designers across the globe can grow, learn and focus on sharing creative, imaginative travel with the world,” finished Simmons.
Tags: Lara Simmons, Tourwriter, Lisa Gardiner
